CRM (Email and SMS) Specialist

Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, and accessories. As the CRM Specialist, you will support the development and execution of our email and SMS strategies to grow customer loyalty, engagement, and repeat revenue. You'll play a hands-on role across the customer lifecycle — building segmentation & testing plans, supporting automation flows, and helping deliver personalized messaging that deepens brand connection. This role is ideal for a detail-oriented marketer who thrives in execution, is eager to develop strategic skills, and is looking to grow into a team leadership role over time. You'll work closely with the ecommerce and creative teams to ensure retention initiatives are tightly aligned with new product launches, brand initiatives, and seasonal trends.