Director, Marketing Analytics
greenlight· Data
About this role
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest.
At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.
We're hiring a Director, Marketing Analytics to lead Offline and Brand measurement on our Marketing Science team.
You will own the Offline and Brand Measurement framework end-to-end: TV (linear and streaming), podcast, out-of-home, direct mail, and brand marketing. That means ensuring our Marketing Mix Model is accurate, well-calibrated, and actually driving decisions for offline and brand spend. You will design and execute incrementality tests and translate measurement outputs into concrete choices about offline budget allocation and channel strategy. This is not a coordination role. It's a hands-on, technically demanding position that requires you to be the expert in the room on offline and brand analytics, with a strong point of view on what's working and what isn't. You'll bring marketing measurement expertise to executive conversations: not just presenting data, but shaping how leadership thinks about offline and brand investment.
You will work closely with marketing leadership, media buyers, and the broader Marketing Science team. Your output will directly shape how we invest across offline and brand channels.
This role reports to the Senior Director, Business Analytics.
Frequently Asked Questions
Is the salary disclosed for the Director, Marketing Analytics position at greenlight?
The salary for this Director, Marketing Analytics role at greenlight is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the Director, Marketing Analytics job at greenlight remote?
Yes, this Director, Marketing Analytics position at greenlight is remote, with team members based in Atlanta (Remote Friendly). You can work from home or anywhere in the supported regions.
Is the Director, Marketing Analytics role at greenlight full-time or part-time?
This is listed as a Full Time position. It is posted as a Director, Marketing Analytics role in the Data department at greenlight.
Which team or department does the Director, Marketing Analytics at greenlight belong to?
This Director, Marketing Analytics position is part of the Data department at greenlight. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Director, Marketing Analytics position at greenlight?
Click the "Apply Now" button on this page. You will be redirected to greenlight's official application portal hosted on lever where you can submit your application directly.
When was the Director, Marketing Analytics job at greenlight posted?
This Director, Marketing Analytics position at greenlight was posted on May 4, 2026. Apply as soon as possible — early applications are often reviewed first.
Director, Marketing Analytics
greenlight
You'll be redirected to greenlight's official application page on Lever.