Product Marketing Manager

cursor· Marketing
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📍 New York📍 San FranciscoFullTime

About this role

Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.

About the role

We’re looking for a Product Marketing Manager who can translate deeply technical products into clear, compelling stories that resonate with developers.

This is a highly cross-functional, high-impact role. You’ll work closely with product, engineering, and GTM to help define what we build and how we bring it to market. You won’t just launch features—you’ll influence product direction, define positioning, and help developers understand why Cursor matters.

What You’ll Do

Product Launches

  • Own end-to-end go-to-market strategy for new features and major releases

  • Write launch materials (blog posts, landing pages, demos, videos)

  • Partner with product and engineering to ensure strong product-market fit before launch

Positioning & Messaging

  • Develop clear, differentiated positioning for Cursor and its features

  • Turn complex AI + developer workflows into simple, compelling narratives

  • Continuously refine messaging based on user feedback and market shifts

Developer-Focused Content

  • Partner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons)

  • Showcase real workflows and power-user behaviors—not generic marketing fluff

  • Collaborate with the community to highlight authentic use cases

Go-To-Market Enablement

  • Translate product capabilities into clear, compelling messaging that sales and GTM teams can use effectively

  • Provide the right narratives, positioning, and materials to communicate value and win users

  • Partner closely with sales, field, and developer relations to understand customer needs objections

  • Continuously refine messaging based on real-world feedback and performance

Growth & Distribution

  • Identify and test new channels to reach developers (Twitter/X, GitHub, YouTube, etc.)

  • Work with growth to improve activation, onboarding, and retention messaging

  • Run experiments to improve conversion across the funnel

Customer & Market Insight

  • Talk to users regularly to understand needs, objections, and mental models

  • Analyze competitors and evolving AI/dev tooling landscape

  • Bring insights back into product and marketing decisions

What We’re Looking For

  • 3+ years in product marketing, product management, growth, consulting, banking or a similar role (ideally in developer tools or SaaS)

  • Strong technical intuition—you don’t need to be an engineer, but you should be comfortable understanding developer tools and communicating to a technical audience

  • Product Instincts - ability to engage in product discussions and push back thoughtfully

  • Exceptional communication skills - Ability to simplify complex concepts without dumbing them down

  • High ownership: you can take a project from idea → execution → iteration

  • Comfort in a fast-moving, ambiguous environment

Frequently Asked Questions

Is the salary disclosed for the Product Marketing Manager position at cursor?
The salary for this Product Marketing Manager role at cursor is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Product Marketing Manager position at cursor located?
This Product Marketing Manager role at cursor is based in New York, San Francisco. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Product Marketing Manager role at cursor full-time or part-time?
This is listed as a FullTime position. It is posted as a Product Marketing Manager role in the Marketing department at cursor.
Which team or department does the Product Marketing Manager at cursor belong to?
This Product Marketing Manager position is part of the Marketing department at cursor. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Product Marketing Manager position at cursor?
Click the "Apply Now" button on this page. You will be redirected to cursor's official application portal hosted on ashby where you can submit your application directly.
When was the Product Marketing Manager job at cursor posted?
This Product Marketing Manager position at cursor was posted on May 5, 2026. Apply as soon as possible — early applications are often reviewed first.
Product Marketing Manager
cursor
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