Growth Marketing Manager

Why Great Gray? At Great Gray Group, we strive to set the bar for the retirement services industry. Our goal is to deliver advanced retirement solutions that combine our core fiduciary services with robust investment options, innovative technology, and dedicated client service. We focus on making choices clearer, transitions smoother, and the client experience more delightful. Complacency isn't in our vocabulary. Every day, we look for opportunities to better serve our clients, be an excellent business partner, and earn the trust of those who rely on us.  The Role Great Gray is looking to add a Growth Marketing Manager to own top-of-funnel pipeline generation and marketing performance. This is a hands-on, high-impact role for someone who lives at the intersection of strategy and execution — equally comfortable building a demand gen campaign as they are digging into analytics to understand what’s actually working. You will be the engine behind our outbound and inbound marketing motion, leveraging modern tooling — including Clay, AI-assisted workflows, and marketing automation — to drive qualified pipeline at scale. Location This position will work from our Boston, MA office. Great Gray currently supports a hybrid work model with 4 days onsite, and 1 day remote. Visa sponsorship or transfer of an existing visa is not available for this position. Applicants must be authorized to work directly for any employer in the United States without visa sponsorship or transfer. Responsibilities  Own top-of-funnel demand generation — build, launch, and optimize campaigns across email, paid, and digital channels that drive qualified pipeline Build and manage data-driven outbound sequences using Clay and email automation tools; leverage AI-assisted enrichment and personalization at scale Develop and execute multi-channel digital marketing campaigns across email, paid media, LinkedIn, and display advertising using marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud), including audience segmentation, A/B testing, and performance analysis Own marketing analytics end-to-end: track, report, and optimize across pipeline metrics, conversion rates, CAC, and campaign ROI Build and maintain marketing automation workflows and lead nurturing programs that accelerate prospects through the funnel Partner closely with sales and revenue operations to ensure tight lead handoff, pipeline alignment, and feedback loops Manage and grow the marketing database — segmentation, list hygiene, and compliance with CAN-SPAM and applicable regulations Contribute to SEO/SEM strategy and coordinate with external agencies or vendors as needed Stay current on growth marketing tools, tactics, and trends — bring new ideas to the table and test them quickly Complete other related duties as assigned Qualifications & Experience Bachelor’s degree in Marketing, Business, Communications, or a related field required 4-6 years of experience in growth marketing, demand generation, or digital marketing in a B2B environment Hands-on experience with Clay or similar data enrichment/outbound automation platforms Proficiency with marketing automation and CRM platforms (HubSpot, Salesforce Marketing Cloud, Marketo, or equivalent) Strong command of marketing analytics — you know how to build a dashboard, interpret the data, and turn it into a decision Experience running email automation programs, including segmentation, A/B testing, deliverability optimization, and performance reporting Familiarity with paid digital advertising across Google Ads, LinkedIn, and display platforms Comfort working with AI-assisted marketing tools and a willingness to build workflows that use them effectively Experience in fintech, payments, financial services, or B2B SaaS is a strong plus Highly organized, self-directed, and able to manage multiple projects in a fast-moving environment Your standards reflect our values: Growth Mindset, Disciplined Curiosity, Grit, Results Ownership, Collaboration Base Pay Range* $100,000-$145,000 *This base pay range is subject to change and may be modified in the future. The pay range displayed above is the base pay compensation range that Great Gray expects to pay for this position at the time of this posting.  Individual compensation within this range depends on multiple factors, including, but not limited to, candidate’s prior education and relevant work experience and training as well as position location and local market demands.  Our pay-for-performance culture also includes participation in an annual incentive bonus plan for this position which is not included in the ‘Base Pay Range’ noted above.