Sr. Director, Head of Consumer Communications APAC
matchgroup· MG APAC
About this role
Role Overview
We are seeking a forward-thinking Senior Director of Consumer Communications to redefine how Match Group brands show up in culture across Asia. This is not a traditional PR leadership role focused solely on earned media volume, but a strategic position that shapes cultural relevance, drives conversation, and builds meaningful connections with our users.
This leader will shape and amplify culturally resonant narratives that connect deeply with Gen Z audiences — across social platforms, creator ecosystems, pop culture, emerging media formats, and evolving digital communities.
You will architect integrated storytelling strategies that transcend traditional press coverage, blending earned media, social-first storytelling, cultural partnerships, and community influence to drive relevance and brand meaning.
- Traditional PR KPIs: # of articles, Media reach, Tier 1 coverage
- Future-facing KPIs:
- Quality and impact of reach and coverage
- Cultural conversation penetration and narrative adoption
- Creator-led amplification and engagement
- Share of voice within priority platforms and ecosystems
- Depth of subculture and community ownership
What You'll Own
Frequently Asked Questions
Is the salary disclosed for the Sr. Director, Head of Consumer Communications APAC position at matchgroup?
The salary for this Sr. Director, Head of Consumer Communications APAC role at matchgroup is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Sr. Director, Head of Consumer Communications APAC position at matchgroup located?
This Sr. Director, Head of Consumer Communications APAC role at matchgroup is based in Singapore. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Sr. Director, Head of Consumer Communications APAC role at matchgroup full-time or part-time?
This is listed as a Full time position. It is posted as a Sr. Director, Head of Consumer Communications APAC role in the MG APAC department at matchgroup.
Which team or department does the Sr. Director, Head of Consumer Communications APAC at matchgroup belong to?
This Sr. Director, Head of Consumer Communications APAC position is part of the MG APAC department at matchgroup. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Sr. Director, Head of Consumer Communications APAC position at matchgroup?
Click the "Apply Now" button on this page. You will be redirected to matchgroup's official application portal hosted on lever where you can submit your application directly.
When was the Sr. Director, Head of Consumer Communications APAC job at matchgroup posted?
This Sr. Director, Head of Consumer Communications APAC position at matchgroup was posted on Mar 24, 2026. Apply as soon as possible — early applications are often reviewed first.
Sr. Director, Head of Consumer Communications APAC
matchgroup
You'll be redirected to matchgroup's official application page on Lever.