Growth Lead

button· Marketing
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📍 San FranciscoFullTime

About this role

ABOUT US

Our team includes builders from Facebook, LinkedIn, Uber and leading crypto projects like Rainbow, Xai, Ex Populus, and thirdweb. We move fast, stay lean, and obsess over shipping real impact not just prototypes.

THE ROLE

We're hiring a Growth Lead to own the GTM strategy and end-to-end funnel: from brand awareness to acquisition to retention. This is a hands on-role for someone who understands traders deeply, moves fast, and knows how to build growth engines that compound over time.

You'll work directly with the CEO and founding team to define and execute Button's GTM strategy, drive user acquisition, and turn early traction into a scalable growth machine.

RESPONSIBILITIES

  • Develop deep intuition for the discretionary trader persona and translate it into campaigns that convert

  • Own the end-to-end funnel, from content creation and SEO to KOL collaborations and offline events to increase brand awareness

  • Own Button's growth strategy which includes acquisition, activation, retention and referral

  • Build and run marketing across paid, organic and community channels

  • Manage content engines (X/Twitter, LinkedIn, Instagram) to drive high quality engagement

  • Partner with engineering to optimize onboarding and the core activation funnel

  • Identify and test new growth channels from creator partnerships to trading communities to agentic finance ecosystems

QUALIFICATIONS

  • 6+ years in growth, marketing, or user acquisition; preferably at a fintech, trading platform, or crypto native company

  • Subject matter expertise within the retail trading landscape, such as understanding how discretionary traders think, where they spend their time, and what moves them

  • Strong written and verbal communication skills

  • Strong analytical expertise and ability to use data, build models and run experiments

  • High ownership mindset and attention to detail

  • Experience with onchain products

Frequently Asked Questions

Is the salary disclosed for the Growth Lead position at button?
The salary for this Growth Lead role at button is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Growth Lead position at button located?
This Growth Lead role at button is based in San Francisco. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Growth Lead role at button full-time or part-time?
This is listed as a FullTime position. It is posted as a Growth Lead role in the Marketing department at button.
Which team or department does the Growth Lead at button belong to?
This Growth Lead position is part of the Marketing department at button. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Growth Lead position at button?
Click the "Apply Now" button on this page. You will be redirected to button's official application portal hosted on ashby where you can submit your application directly.
When was the Growth Lead job at button posted?
This Growth Lead position at button was posted on Apr 4, 2026. Apply as soon as possible — early applications are often reviewed first.
Growth Lead
button
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