Jr. Digital Communications Account Manager

About the Role   WebFX is seeking an entry-level candidate for our Marketing team! Our ideal candidate has a bachelor's degree (or will soon have one!), and is excited about starting a career in digital marketing. Related experience is awesome to have, but never required - we'll train you on everything you need to know.   The Qualifications: Does This Sound Like You?   Do you: Have a bachelor's degree? (OR, are you within 1 year of graduating with your bachelor's degree?) All majors welcome! Have a cumulative GPA of 3.4 or above?   Have you: Had prior working experience, in any field? (for example, a part-time job, summer job, internship, etc)   Are you: Interested in a career in digital marketing? Interested in, and able to work full-time from our office in Harrisburg PA? (if you're still in school, think ahead - this would be for after graduation!) Comfortable in a customer-facing environment? Able to communicate well, both verbally and in writing? Not afraid of numbers, analysis, & new and emerging technology?   Do you identify with these traits and qualities? You're interested in the web, and like keeping up with new technology You're professional, dependable, and self-motivated You take pride in your work and always strive for high-quality results You work with urgency and enjoy getting things done You're proactive when it comes to solving problems You're a lifelong learner, and are always looking to stretch and grow your skills You love thinking both creatively and analytically, and love using data to make decisions You're excited about making a difference for clients and businesses from a wide range of industries   If you checked yes to all or most of these items, then there's a good chance you might be qualified, and we'd love to hear from you!   The Job Responsibilities: What You'll Learn to Do   Communicate with Clients (About 40% of your day) Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate   Plan and Execute Digital Marketing Strategies (About 35% of your day) Create and execute data-driven SEO strategies and optimizations for your clients Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients Plan content strategy and build outlines for our team of copywriters Manage the planning and execution of CRO projects, and recommend CRO best practices for clients Perform light editing in the backend of client websites to correct errors and implement content   Analyze Marketing Campaign Data (About 15% of your day)   Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings   Perform Marketing Research and Testing (About 10% of your day) Conduct industry research such as competitor analysis and keyword research Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly   Tools/Technical Skills You'll Learn on the Job: (You are not expected to know these in advance - we'll teach you from the ground up!) Excel/Google Suite Google Ads and Analytics Basic HTML RevenueCloudFX   The Benefits: What You'll Get   Comprehensive, On-the-Job Training and Career Development Initial "career kickstart" training to learn foundational hard skills over the first few months on the job Ongoing advanced training sessions from industry experts as you progress further in your role Regular team Lunch-and-Learns in our on-site training amenities   Career Growth and Upward Progression Paths All our Jr-level roles represent the first step on an upward promotional path within WebFX Merit-based promotions are abundant for new team members who meet or exceed performance metrics Regular 1-on-1 check-ins with a manager to support career growth   Potential promotional path for Jr. Digital Communications Account Manager: Digital Marketing Specialist Digital Marketing Analyst Digital Marketing Consultant Lead Internet Marketing Consultant Sr. Internet Marketing Consultant   In-Person Experience Alongside Our Team of Industry Experts This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.   Compensation $50,000 - $53,000 (potentially higher based on work experience)