Jr. Digital Marketing Specialist - Strategy Track

About the Role   WebFX is seeking an entry-level candidate for our Marketing team! Our ideal candidate has a bachelor's degree (or will soon have one!), a track record of strong academics, and is excited about all things marketing strategy and analytics. Related experience is awesome to have, but never required - we'll train you on everything you need to know.   The Qualifications: Who You Are   Education: A Bachelor's Degree: All majors welcome! GPA: 3.4 or above (Upcoming grads are encouraged to apply - we interview and hire up to a year in advance!)   Suggested Experience and Skills: Prior experience working, in any field (for example: a part-time job, summer job, internship, etc) Strong verbal and written communication skills Customer service experience (in any industry) Analytical and research skills Digital marketing experience (a bonus!) Copywriting for the web experience (a bonus!)   Tools/Technical Skills: (Not required, but awesome to have!) Excel/Google Suite Google Analytics Basic HTML   Qualities and Traits: You're interested in the web, and like keeping up with new technology You're professional, dependable, and self-motivated You take pride in your work and always strive for high-quality results You work with urgency and enjoy getting things done You're proactive when it comes to solving problems You're a lifelong learner, and are always looking to stretch and grow your skills You love thinking both creatively and analytically, and love using data to make decisions   Don't stress if you don't have every experience listed - we hire for soft skills, and believe hard skills can be trained. If the job responsibilities sound interesting, and these traits sound like you, then we want to hear from you!   The Job Responsibilities: What You'll Learn to Do   Plan and Execute Digital Marketing Strategies (About 50% of your day)   Create and execute data-driven SEO strategies and optimizations for your clients Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients Plan content strategy and build outlines for our team of copywriters Manage the planning and execution of CRO projects, and recommend CRO best practices for clients Plan and execute email marketing campaigns Perform light editing in the backend of client websites to correct errors and implement content   Analyze Marketing Campaign Data (About 25% of your day)   Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings   Perform Marketing Research and Testing (About 15% of your day)   Conduct industry research such as competitor analysis and keyword research Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly   Provide Support in Client Relationships (About 10% of your day)   Partner with senior digital marketers on some of our largest client campaigns and accounts Occasionally join client meetings alongside senior marketers to report on strategy and results   The Benefits: What You'll Get   Comprehensive, On-the-Job Training and Career Development Initial "career kickstart" training to learn foundational hard skills over the first few months on the job Ongoing advanced training sessions from industry experts as you progress further in your role Regular team Lunch-and-Learns in our on-site training amenities   Career Growth and Upward Progression Paths All our Jr-level roles represent the first step on an upward promotional path within WebFX Merit-based promotions are abundant for new team members who meet or exceed performance metrics Regular 1-on-1 check-ins with a manager to support career growth   Potential promotional path for Jr. Digital Marketing Specialist - Strategy Track: Digital Marketing Specialist Digital Marketing Analyst Digital Marketing Consultant Lead Internet Marketing Consultant Sr. Internet Marketing Consultant   In-Person Experience Alongside Our Team of Industry Experts This position is based fully in-office at our riverside campus in Harrisburg, PA, with opportunities for this to evolve as Fxers advance in their career tenure.   Compensation $47,000 -$50,000 (potentially higher based on work experience)