Marketing Lead

Kaia is a proactive AI pain care solution designed for individuals suffering from Back Pain.  We’re looking for a strategic and hands-on Marketing Lead, to lead Kaia's marketing efforts in their fourth year as a DiGA (Digitale Gesundheitsanwendung) in the market. This is a highly visible, full-stack marketing leadership role that blends creativity, performance rigor, and a deep passion for direct to consumer campaigns and creative writing. You’ll report to the Head of Business, Germany and work closely with Product, Sales, Member Operations and the Executive team to accelerate the growth of Kaia in Germany. This role will own the entire marketing funnel—crafting and executing campaigns that drive member enrollments, engagement, and long-term retention. You’ll lead top to bottom funnel A/B testing, optimize conversion across enrollment and lifecycle journeys, and further shape the brand narrative that sets Kaia apart from every other digital MSK solution out there.We’re looking for someone excited to build and lead a team, while rolling up their sleeves to craft campaigns and compelling B2B and B2C messaging including email, direct mail, SMS, performance marketing ads, webinars, events materials and content for our organic blog while analyzing performance data. If  you thrive at the intersection of empathy, creativity, and analytical precision—and love building from 0 to 1—you’ll feel right at home.