Marketing Automation Tech Specialist

ABOUT US   At Vida, we help people get better- and we're helping the healthcare system get better, too.   Vida is a virtual, personalized obesity care provider that uses evidence-based treatment to help patients manage obesity and related conditions like diabetes, high blood pressure, anxiety and depression. Vida's team of Obesity Medicine-Certified Physicians, Registered Dietitians, Expert Coaches and Licensed Therapists takes a whole-person approach to care, helping people lose weight, reduce stress and improve their overall health.   By combining advanced technology with top-notch healthcare providers, Vida is breaking down the barriers that have historically kept people from getting the best care. It's trusted by Fortune 100 companies, major national payers and large providers to enable their employees to live their healthiest lives. Vida Health is seeking a Marketing Automation Tech Specialist to build, optimize, and scale our customer engagement infrastructure. In this role, you will be instrumental in ensuring our members receive personalized, timely, and data-driven communications through Braze. You will collaborate closely with the Automation Manager, Director of Marketing, and cross-functional data and technical teams to inform the design and maintenance of data pipelines, custom attributes, and event structures that power lifecycle campaigns, behavioral triggers, and advanced segmentation in Braze. This role is ideal for someone who thrives at the intersection of marketing technology, data engineering, and automation strategy- and wants to directly impact the member experience at scale for a healthcare company.