Digital Marketing Specialist (Biological Dentistry)

We are a staffing agency recruiting on behalf of a rapidly growing biological dentistry practice seeking a creative and results-driven Digital Marketing Specialist.

This is an exciting opportunity to help scale a unique healthcare brand with a strong educational mission. The practice is expanding into new locations and growing its provider team, creating a need for a marketer who can increase brand awareness, build authority, and drive patient acquisition through modern digital marketing strategies.

The ideal candidate understands how to create content that performs across different platforms and can balance creativity with measurable business outcomes.

Key Responsibilities:

Content Creation & Repurposing

• Repurpose existing educational content, books, courses, webinars, and presentations into engaging digital content
• Create short-form video content for platforms such as Instagram, TikTok, X, and YouTube Shorts
• Edit and produce longer-form educational content for YouTube and other channels
• Develop content that builds trust, authority, and engagement within the healthcare space

Digital Marketing & Growth

• Plan and execute marketing campaigns across multiple digital platforms
• Grow brand awareness and audience engagement
• Develop strategies to generate qualified patient leads
• Monitor campaign performance and identify opportunities for improvement
• Research audience trends and optimize content accordingly

Community Building & Outreach

• Support professional outreach initiatives
• Assist with webinar promotion and educational campaigns
• Help establish the practice as a recognized thought leader within its specialty
• Engage with relevant online communities and industry conversations

Required Qualifications:

• Previous experience in digital marketing, content marketing, or social media marketing
• Strong video editing skills for both short-form and long-form content
• Understanding of platform-specific content strategies across Instagram, TikTok, YouTube, LinkedIn, and X
• Excellent written and verbal communication skills
• Strong organizational skills and ability to manage multiple projects simultaneously
• Ability to analyze marketing performance and make data-driven decisions
• Comfortable using AI tools to improve efficiency and content production

Preferred Qualifications:

• Experience marketing within healthcare, wellness, dental, or medical industries
• Experience managing personal brands, educational brands, or thought-leadership content
• Knowledge of webinar marketing and audience-building strategies
• Familiarity with Reddit, LinkedIn, and community-based marketing
• HIPAA certification or willingness to obtain certification

What We're Looking For:

• A creative marketer who understands how to turn educational content into engaging digital assets
• Someone who is proactive, adaptable, and open to feedback
• A problem-solver who takes ownership of results
• A candidate who combines strategic thinking with hands-on execution
• Someone eager to learn, grow, and contribute to a rapidly expanding healthcare brand

Growth Opportunity:

As the practice continues to expand, this role offers significant opportunities for professional growth, increased responsibility, and involvement in larger brand-building and patient acquisition initiatives.

Success in This Role Looks Like:

• Increased brand visibility across social platforms
• Consistent production of high-quality educational content
• Growth in audience engagement and community reach
• Increased patient inquiries and appointment requests
• Successful execution of campaigns that strengthen the practice's authority and reputation

This role is ideal for a marketer who enjoys creating content, testing new ideas, and helping grow a mission-driven healthcare brand through innovative digital marketing.