Senior Performance Ad Designer/Editor (Direct Response / E-commerce)

About The Role NovaaLab is scaling rapidly, and our growth is directly fueled by our creative output. We are seeking a Senior Performance Video Editor & Ad Designer who lives and breathes direct-response marketing. Your mission is simple: conduct deep ad research, take raw assets, UGC, AI generations, and product footage, and engineer them from scratch into high-converting Meta Ads. You are not just a task executor; you are a creative scientist. We make psychologically engaging, scroll-stopping ads that drive immediate revenue. You will work closely with our creative strategists to research, create, analyze, iterate, and launch high volumes of winning creatives based on hard data. Core Responsibilities 1. Elite Ad Research & Creative Analysis ● The Motion Master: You are elite at using Motion or similar analytics tools to analyze creative performance. You don't wait for media buyers to tell you what's working; you live in the dashboards and pull your own insights. ● Metric Diagnosis: You possess an elite understanding of ad data. You know exactly how to diagnose a failing ad by reading Hook Rate, Hold Rate, Outbound CTR, and CPA, and you know exactly what visual levers to pull to fix them. ● Competitive Research: Conduct relentless, elite-level ad research. You know how to mine the Facebook Ad Library, TikTok Creative Center, YouTube shorts, and competitor funnels to spot emerging trends, winning angles, and pattern-interrupt styles before they peak. 2. High-Volume Direct Response Ad Creation ● Ad Production: Create cohesive, high-converting static ads & video ads from the ground up using raw footage, UGC, AI-generated assets, and product B-roll. ● Mastering the Hook: Design scroll-stopping visual and auditory hooks for the critical first 3 seconds of every ad to maximize thumb-stop ratios. ● Pacing & Retention: Execute aggressive, fast-paced editing styles designed specifically for social media feeds. You know exactly when a clip lingers too long and how to use punch-ins, B-roll cutaways, and transitions to keep viewer retention high. 3. Visual Polish & Sound Design ● Dynamic Typography: Create bold, highly readable, native-looking text overlays and captions that drive the narrative even when the sound is off. ● Audio Engineering: Apply high-impact sound design (whooshes, pops, risers) and mix AI voiceovers (ElevenLabs) with background tracks to elevate the production value and drive emotional engagement. 4. Rapid Iteration & Data-Driven Adjustments ● Versioning: Take baseline winning ads and rapidly produce variations (testing new hooks, new CTAs, different voiceovers, or pacing changes) to combat ad fatigue and scale spend. ● Surgical Fixes: Use your Motion data insights to execute immediate, surgical creative solutions to fix drop-off points mid-funnel. 5. Asset Utilization ● Seamlessly utilize the modular templates, 3D anatomical animations, and asset libraries built by our Systems Architects to maintain brand consistency while creating at maximum speed.