Product Marketer, Web + Mobile

About Us Our mission is to electrify the world’s homes for healthy and sustainable living. Residential electrification is an extraordinary decarbonization opportunity - 145 million homes in the United States account for 20% of our climate emissions. But today, electrification is painful - it’s too complicated, time consuming, and expensive. So we’re building a new experience for homeowners, contractors, and utilities. Zero bridges the gap between the digital and the physical with a frictionless experience that makes electrification fast, easy, and affordable. Join our team to build a world class consumer experience that just so happens to electrify America. NOTE: We use AI plenty ourselves, but for these questions, the answers that sound like a real person tell us the most about you. We read every application that comes through, be yourself, don't overthink it.  About the Role & Your Impact We’re looking for a Senior Product Marketer to own the conversion engine that turns interest into appointments. You’ll own how Zero Homes acquires customers across our website and mobile app. You’ll lead the optimization of the digital customer journey from website through app and run the testing roadmap that compounds conversion week over week. You’ll support our biggest launches — new product categories, new state expansions, new utility programs, and new app features — by translating each one into the landing pages, in-app moments, and market-specific content that move homeowners through the funnel. You’ll influence priorities within content production to prioritize the work that drives conversion and customer delight. What You’ll Do Website & Mobile App Conversion Be the product owner of Zero Homes’ acquisition properties — www and mobile app — encompassing the full DTC conversion arc from ad click → site → booked appointment. Establish a culture of experimentation at Zero Homes: light up a CRO program with documented prioritization, testing cadence, shared learnings, and decisions driven by data instead of instinct. Build and optimize the full acquisition funnel, including creative assets, messaging/creative segmentation, and ad-to-page alignment. Iteratively test landing page experiences and advertorial-style funnels engineered to convert paid traffic, lifting conversion. Support our most strategic launches — new product categories, new state expansions, new utility partnerships, and new app features — by owning how each one shows up on the site: landing pages, market-specific content, and in-app moments. Inform customer-facing communications throughout the journey from on-page, in-app, and lifecycle email, to move homeowners from first touch to first appointment. Partner closely with Product, Engineering, Marketing, and Sales/Ops to ship funnel improvements end-to-end, from brief to deployed page. Analytics & Insights Own user journey analytics, including cohort analysis, conversion metrics, funnel performance, and incrementality testing across our markets. Translate data into narratives that highlight the insights that drive testing priorities, budget allocation, and strategic decisions. Leverage AI tools throughout the workflow (Claude, Cowork, and other AI-native tools) to compress the time between idea, brief, page, test, and learning. Define and own the metrics that prove the funnel is working: visit-to-appointment conversion rate, cost per booked appointment, landing page win rate, and incremental lift from CRO. Report progress weekly and translate it into the next set of bets.