Demand Generation Specialist

We are seeking a highly capable Demand Generation Specialist to own and optimize the entire demand generation funnel, from campaign execution through to qualified pipeline creation. This is a hands-on role that combines paid media management, lead nurturing, webinar-driven demand generation, lead magnet strategy, and performance measurement. You will be responsible for building, managing, and continuously improving revenue-generating programs across multiple channels while ensuring every marketing activity is connected to measurable business outcomes. This role is ideal for a commercially focused marketer who thrives on data, optimization, and full-funnel ownership. You will be joining a dynamic, growth-focused organization that leverages modern marketing technology, data-driven decision-making, and performance-led strategies to drive revenue growth. The business values innovation, accountability, and measurable impact, empowering team members to take ownership and influence business outcomes. Ideal Profile Experience & Role Requirements 7–10 years of hands-on experience in demand generation, performance marketing, or a related discipline. Proven success managing and optimizing paid media campaigns across platforms including LinkedIn, Google, Meta, TikTok, and YouTube. Experience designing and managing full-funnel marketing programs, including lead generation, MQL nurturing, and SQL conversion strategies. Strong background in revenue marketing, marketing attribution, reporting, and funnel performance analysis. Ability to independently execute, optimize, and scale marketing programs without requiring extensive oversight. Essential Systems & Tools Strong experience with HubSpot, including campaigns, lifecycle stages, lead scoring, and automated nurturing workflows. Proficiency with LinkedIn Ads, Google Ads, and Meta Ads platforms. Experience working with analytics, attribution, and dashboarding tools, supported by disciplined UTM tracking practices. Preferred Experience Experience managing webinar platforms such as Zoom, Microsoft Teams, or similar solutions. Exposure to programmatic advertising and additional paid acquisition channels. Knowledge of account-based marketing (ABM) strategies and advanced audience segmentation. Advanced analytical capabilities, including SQL or spreadsheet-based attribution and performance modeling. Personal Attributes Revenue-focused mindset with a strong understanding of funnel performance and business impact. Strategic thinker with excellent analytical and problem-solving abilities. Strong attention to detail and commitment to data accuracy. Proactive, resourceful, and comfortable taking ownership of outcomes. Excellent written and verbal communication skills. Collaborative, adaptable, and dependable team player. Responsibilities Paid Media (Brand & Performance) Plan, execute, and optimize paid campaigns across multiple digital advertising platforms. Lead creative testing initiatives, including the development of ad creative briefs and performance-driven iterations. Manage audience segmentation, bidding strategies, budget allocation, and campaign pacing to maximize results. Funnel & Lifecycle Own the marketing-qualified lead (MQL) funnel and drive progression through nurturing and sales qualification stages. Manage webinar promotion, setup, and execution as a core demand generation channel. Develop and manage lead magnet strategies, ensuring content assets effectively support pipeline growth and conversion objectives. Measurement & RevOps Own HubSpot configuration and optimization, including lifecycle stage management and lead scoring frameworks. Establish and maintain robust attribution models through disciplined UTM governance and tracking standards. Build and maintain dashboards that provide actionable insights and support data-driven decision-making. Analyze campaign performance and implement optimizations to improve conversion rates, efficiency, and pipeline contribution. How we take care of our team 💰 Get paid in Australian Dollars 🏥 Medical insurance from day one for you + spouse (or parents if unmarried) 🩺 Generous OPD coverage from doctor visits to all your medical needs 🏡 Home office setup allowance to build your ideal workspace 🌐 Internet allowance to keep you connected 💪 Gym & wellness allowance to stay fit and balanced 🎉 Work hard, play hard – regular team events & engagement activities 🧠 Diji Assist – Mental health & counseling support when you need it 📚 We invest in you – reimbursement for industry certifications 🗣️ Open-door culture – your ideas and feedback always matter 🌍 Flexible work – home or office, wherever you do your best work 🏆 Rewards & recognition that actually recognize you 🥳 Great christmas & financial year-end parties to unwind with your loved ones