Marketing Lead

thera· Sales & Marketing
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📍 New YorkFullTime💰 USD 80K–150K/yr

About this role

🚀 Marketing Lead, Thera (NYC, in-person)

Thera is building the financial OS for modern SMBs. Payroll, payments, compliance, and money movement in one platform that actually works end-to-end.

We're hiring a Marketing Lead to own top of funnel and generate demand. This is a hands-on IC role for someone who wants to test ads, run events, launch products, and do whatever it takes to get attention and create momentum.

You'll work directly with the CEO and growth leadership. This role rewards speed, creativity, and accountability.

📍 NYC, 5 days/week

Why we started Thera

Our founders saw firsthand how broken SMB payroll and finance had become. The average SMB stitches together 5+ tools just to pay people, move money, and close their books. We started Thera to collapse that fragmented stack into a single source of truth.

Backed by YC, 10X Founders, Zillionize, and Amino Capital.

What you'll own

  • Top of funnel demand generation

  • Paid ads across search, social, and new channels

  • In-person events, field marketing, and partnerships

  • Product launches and new product storytelling

  • Brand voice, messaging, and positioning

  • Creative experiments including stunts and viral moments

  • Marketing attribution and pipeline influence

What success looks like

  • Consistent inbound leads that convert

  • Clear link between marketing and pipeline

  • Events that drive real conversations, not just swag

  • Fast launches with real customer pull

  • A brand people recognize and talk about

About you

  • 4 to 7+ years in marketing, ideally at fast-moving startups

  • Hands-on operator who can run paid ads, write copy, and ship campaigns yourself

  • Strong storyteller with a sharp instinct for brand voice

  • Comfortable owning experiments end-to-end

  • Bias toward action, speed, and high standards

Not a fit if

  • You want a pure management role or need a big team to operate

  • You avoid ambiguity or measurable outcomes

  • You're not willing to be in-person in NYC

Why Thera

  • Room to experiment and move fast

  • Direct ownership of outcomes

  • A product people actually like

  • Support for creative risks that work

Read more about our cultural principles: https://www.getthera.com/principles

Frequently Asked Questions

What is the salary for the Marketing Lead role at thera?
The listed salary for this Marketing Lead position at thera is USD 80K–150K/yr. This is an FullTime role.
Where is the Marketing Lead position at thera located?
This Marketing Lead role at thera is based in New York. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing Lead role at thera full-time or part-time?
This is listed as a FullTime position. It is posted as a Marketing Lead role in the Sales & Marketing department at thera.
Which team or department does the Marketing Lead at thera belong to?
This Marketing Lead position is part of the Sales & Marketing department at thera. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Marketing Lead position at thera?
Click the "Apply Now" button on this page. You will be redirected to thera's official application portal hosted on ashby where you can submit your application directly.
When was the Marketing Lead job at thera posted?
This Marketing Lead position at thera was posted on May 29, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing Lead
thera · 💰 USD 80K–150K/yr
Apply for this role ↗

You'll be redirected to thera's official application page on Ashby ATS.