Digital Growth & Performance Marketing Manager

Digital Growth & Performance Marking Manager Renewal by Andersen - NY, NY   Drawing on the Andersen tradition of over 100 years of quality, innovation and craftsmanship, Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience for homeowners. Our process begins with a free in-home consultation. We then custom-make beautiful, energy-efficient composite windows and professionally install them for optimal performance.    Job Summary: We are seeking a dynamic digital marketing leader to accelerate brand growth across digital channels through strategic storytelling and data-driven decision making. This role, based out of the Company’s NYC headquarters, is responsible for building a high-performance marketing ecosystem that blends creativity with analytics, translating customer insights into refined campaigns and compelling product positioning. The ideal candidate will ensure all digital touchpoints deliver consistent, measurable outcomes at scale while driving innovation and achieving impactful results in a fast-paced environment.   Duties and Responsibilities: Paid Social & Digital Lead Generation - Lead strategy and execution across Meta and other paid platforms - Optimize campaigns toward cost per appointment and revenue - Scale winning campaigns and test new growth channels   Funnel Optimization & CRO - Own full-funnel performance from click to booked appointment - Lead A/B testing across landing pages, creative, offers, and messaging - Improve conversion rates through structured experimentation   CRM & Database Marketing - Develop segmentation and nurture strategies - Optimize remarketing and reactivation campaigns - Improve database monetization and lifecycle performance   Data & Analytics - Translate campaign performance into actionable growth insights - Build dashboards and track KPIs across the funnel - Use data to influence budget allocation and strategy   Growth Innovation - Test new creative formats, AI tools, and automation workflows - Identify scalable growth levers in a competitive DTC category    Qualifications: - Experience: 6+ years in digital marketing, with at least 3 years in a relevant agency environment, required. - Education: Bachelor’s degree in marketing, Communications, or a related field. - Deep hands-on experience in Meta paid social - Proven track record improving conversion rates through A/B testing - Strong CRM and database marketing experience - Advanced analytical capability (GA4, ad platforms, dashboards) - Experience in DTC or lead generation business models   Compensation and Benefits: - $135,000-$160,000, based on experience. - Full insurance package, including medical, dental, vision, and life insurance. - 401(K) with company match percentage. - Student loan repayment program and student tuition reimbursement program. - Employee perks discount program. - PTO, paid holidays, and floating holidays!   Schedule and Location: - In-office, Monday-Friday 9:00am-6:00pm - 40 West 57th Street Suite 2010, New York, NY 10019   Work Environment & Physical Requirements - Work is performed primarily at a desk within a corporate office setting. - Prolonged periods of sitting, typing, and working at a computer are required. - Frequent use of standard office equipment such as computers, phones, and printers. - Occasional standing, walking, and light lifting (up to 15 lbs.) may be necessary. - Position requires the ability to communicate effectively in person, virtually, and in writing.   DISCLAIMER:  The above information on this description has been designed to indicate the general nature and level of work performed by employees in this classification.  It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.   #LI-NS1