Marketing Executive

Company Description

HEI UAE is an exclusive partnership with HEI Schools (Helsinki International Schools) which brings Finland's globally acclaimed, award-winning Early Childhood Education model to the UAE market. Research-based methodology provides a high-quality child-centred approach which focuses on the holistic development and well-being of children (social, emotional, physical, cognitive growth, and character). HEI curriculum encourages children to exercise the type of curiosity and creativity which keeps adults thriving and is brought to life through comprehensive teacher training by HEI mentors from Finland.

Job Description

Marketing & Brand Management

• Develop and execute localized marketing campaigns aligned with HEI UAE’s growth objectives.
• Create engaging bilingual (English/Arabic) marketing content for social media, brochures, newsletters, and promotional materials.
• Capture and produce high-quality photography and video content that reflects the HEI brand and human-centered educational experience.
• Manage and maintain social media channels, ensuring consistent brand voice and audience engagement.
• Coordinate with internal teams and external vendors/agencies for campaign execution.
   

Events & Stakeholder Engagement

• Organize and support school events, open days, educational workshops, and promotional activities.
• Build relationships with parents, media representatives, influencers, and community stakeholders.
• Coordinate PR activities, media outreach, and local partnerships to increase brand visibility.
   

Sales Support & Lead Management

• Track, manage, and nurture leads from inquiry to registration.
• Follow up with prospective parents and maintain accurate CRM/reporting systems.
• Prepare regular reports on inquiries, conversions, campaign performance, and enrollment metrics for line management.
• Support registration initiatives to meet enrollment targets.
   

Reporting

• Monitor campaign effectiveness and provide recommendations for improvement.
• Maintain marketing databases, content calendars, and reporting dashboards.
• Ensure all marketing materials are aligned with HEI brand guidelines.

ACCOUNTABILITIES

• Assist in managing and tracking the marketing budget to ensure cost-effective campaign execution.
• Coordinate with suppliers, vendors, and agencies to secure competitive pricing and maximize ROI.
• Monitor spending across campaigns, events, and promotional activities.
• Support budget forecasting and expense reporting for marketing initiatives.
• Strengthen HEI UAE’s brand awareness and market positioning.
• Improve social media engagement and community presence.
• Enhance parent/customer experience through timely communication and relationship management.
• Ensure efficient lead tracking and conversion processes.
• Maintain strong internal and external stakeholder relationships.
• Support successful event execution and PR opportunities.

Qualifications

Bachelor’s degree in business administration or Communication

Master / MBA is a plus

Additional Information

Experience

• 1 – 3 years in marketing / Communication
• Experience in schools, nurseries, lifestyle, or family-oriented brands is an advantage

Skills & Abilities

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field

Technical Skills

• Fluent in English and or Arabic (written and spoken)
• Social media management (Instagram, Facebook, LinkedIn, TikTok)
• Content creation, photography, and basic videography
• Marketing collateral development
• CRM/lead management systems
• Budget tracking and reporting
• Event coordination
• Microsoft Office Suite / Google Workspace
• Basic design tools (Canva, Adobe Creative Suite preferred)
• Arabic is a plus

Soft Skills

• Excellent interpersonal and communication skills
• Strong organizational and multitasking abilities
• Creative storytelling mindset
• Proactive and self-motivated
• Detail-oriented
• Strong stakeholder engagement abilities
• Ability to work in a fast-paced environment
• Professional presentation and public-facing confidence