Marketing Executive

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Job Description

This role is based in our Ha Phan Building Office

• Work with Line Manager to prepare marketing plans within key objectives by identifying target audiences, objectives, promotional activities and desired outcomes of the marketing plan.
• Execute integrated marketing campaigns across multiple channels to effectively attract and engage target audiences.
• Create user-friendly, on-trend marketing materials for campaigns and events, including digital and print content
• Manage marketing channels effectively, ensuring strong engagement and maximizing campaign ROI.
• Monitor and analyse campaign metrics to ensure effectiveness and suggest improvements.
• Execute market research, analyse customer feedback, and track competitor activities to develop data-driven marketing strategies for key projects.
• Generate creative marketing ideas to attract attention and stand out in a competitive market.
• Maintain detailed records supporting event marketing plans and reports.
• Provide administrative support to ensure smooth operations.
• Ensure vendor/partner execution and payments comply with contract terms: on-time, in-scope deliverables.
• Responsibility for managing the marketing budget, ensuring cost-efficiency, especially in major promotional campaigns.
• Carry out other tasks assigned by the line manager.

Qualifications

• Bachelor’s Degree, and at least 1+ year of experience working in Marketing / Communication / Advertising related fields.
• Strong ability to execute tasks effectively and a mindset for planning and optimization.
• Good communication and interpersonal skills, with the ability to interact confidently with internal teams, clients, suppliers and other external stakeholders.
• Highly organized and detail-oriented, with the ability to prioritize tasks effectively.
• Responsible and result oriented.
• Proficiency in Microsoft Office, marketing tools, marketing channels (website, social,…), and AI platforms.
• Excellent in both written and spoken Vietnamese and English. Fluency in Chinese is a plus.
• Experience in the B2B event industry & have a basic understanding of the water sector is a plus.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com.

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence.  At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.  

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