Sales and Marketing Coordinator

JOB PURPOSE:    

The Sales and Marketing Coordinator drives business growth by executing marketing initiatives that consistently generate qualified leads, support the sales pipeline, and enable timely, accurate follow-up. This role actively engages in selling to prospects, earning commission on closed deals, while managing CRM data, content, and events, engaging prospects at trade shows, and serving as a trusted partner to sales leadership to ensure alignment between marketing efforts and revenue goals. This position is hybrid; it requires 3 days per week in our Butler NJ office (for anyone within 30 miles), with occasional client meetings, trade shows, or any other in-person interactions as needed.  

DUTIES & RESPONSIBILITIES: 

Sales & Business Development Support 

• Support the sales team by generating, qualifying, tracking, and reporting on inbound and outbound leads 

• Engage with prospects via phone, email, events, and trade shows to gather information and identify sales opportunities 

• Manage CRM activities including lead entry, updates, follow-ups, reporting, and pipeline tracking 

• Track lead sources, conversion metrics, and overall sales activity performance 

• Assist in the preparation of sales materials, presentations, and proposals 

• Collaborate with sales leadership to align marketing initiatives with revenue and growth goals 

• Actively sell to prospects, manage the sales process from lead to close, and earn commission on generated revenue 

Marketing & Brand Development 

• Serve as the primary liaison with external marketing partners, tracking campaign progress and deliverables 

• Plan, coordinate, and execute marketing campaigns in partnership with sales and external vendors 

• Create, curate, and manage company content from concept to publication, including blogs, case studies, videos, and photography 

• Maintain and update blogs and case studies based on industry trends and relevant topics 

• Promote company initiatives and activity to internal teams and external audiences 

• Leverage social media to increase brand awareness, support sales initiatives, and grow targeted audiences by industry and geography 

• Innovate and execute digital marketing campaigns and brand initiatives aligned with business objectives 

Events, Analytics & Market Awareness 

• Identify, evaluate, and recommend trade shows, sponsorships, and industry events 

• Coordinate logistics and travel for trade shows, client interactions, and external events 

• Represent the company at trade shows and industry events to initiate conversations and capture leads 

• Monitor competitor activity and identify market opportunities 

• Analyze and report on marketing performance metrics, including campaign effectiveness, engagement & growth 

• Interpret Google Analytics and SEO performance data to identify opportunities for improved lead generation 

Performs other duties as assigned 

PERFORMANCE EXPECTATIONS:  

• Marketing initiatives consistently support qualified lead generation and sales pipeline growth 

• Actively engage in selling, converting qualified leads into closed business, meeting or exceeding individual sales and commission goals 

• Sales teams receive timely, accurate, and well-documented leads that enable effective follow-up 

• Trade shows and events produce meaningful prospect engagement, qualified leads, and actionable follow-ups 

• CRM data is consistently accurate, up to date, and supports reliable reporting and sales forecasting 

• The coordinator operates as a trusted, proactive partner to sales leadership, contributing to alignment between marketing and revenue goals 

REQUIRED SKILLS/ABILITIES:  

• Strong sales mindset with a passion for building relationships and closing opportunities 

• Confident communicator comfortable speaking with prospects, clients, and executives 

• Ability to connect marketing activity to sales outcomes 

• Excellent writing, communication, and presentation skills (samples may be requested) 

• Highly organized with strong follow‑up and time‑management skills 

• Comfortable working toward goals, deadlines, and performance metrics 

• Self‑motivated, competitive, and resilient 

• Professional demeanor in both virtual and in‑person environments 

• Adaptable and solution‑oriented when priorities shift 

• Enjoys learning and continuous improvement 

• Able to work independently while collaborating cross‑functionally 

• Adheres to Anserve’s core values 

EDUCATION AND EXPERIENCE: 

• Sales experience required (inside sales, business development, account management, or similar) 

• Experience supporting or working closely with marketing teams preferred 

• Familiarity with CRMs, lead tracking, or sales pipelines strongly preferred 

• Working knowledge of digital marketing, SEO, and analytics is a plus 

• Bachelor’s degree preferred 

Compensation & Schedule

• Salary range: $45,000–$50,000 annually
• Training Period: The first 2 months will involve shadowing our Director to learn our sales process, products, and client approach.
• Commission Structure:
  • Months 3–4: Independent sales with Director oversight; earn 5% commission on each sale
  • After 4 months: Fully independent role with 10% commission on all sales generated
• Work Hours: Flexible and client-driven; candidates must be willing to work non-traditional or occasional odd hours to accommodate client needs.
• Responsibilities Split: Approximately 25% marketing support and 75% sales, including outreach, follow-ups, and promotional initiatives.

SUPERVISORY REQUIREMENTS: 

• None. 

TRAVEL REQUIREMENTS: 

• This position requires some travel (trade shows, in-person client meetings, etc.). 

PHYSICAL REQUIREMENTS: 

While performing the duties of this job, the employee is:   

• Regularly required to sit, talk, use repetitive motion, type, and hear.   

• Frequently required to stand, walk, and climb stairs.  

ADA Disclaimer: In developing this job description, care was taken to include all competencies needed to successfully perform in this position.  However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation.  All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.