Paid Social Executive

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

As a Paid Social Executive, you will support the planning, execution, optimisation, and reporting of paid social campaigns across a portfolio of brands spanning sports and fashion. Working closely with the wider Performance Marketing team, you will help drive customer acquisition, revenue growth, and brand engagement across key social platforms including Meta and TikTok. This is an exciting opportunity for someone looking to develop their career within a fast-paced retail environment, gaining hands-on experience across performance-led and creative campaign activity.

Campaign Management & Execution

• Support the setup and optimisation of paid social campaigns across Meta, TikTok, and other emerging platforms.
• Assist with campaign builds including audience targeting, creative implementation, budget management, and tracking.
• Monitor campaign performance daily, identifying opportunities to improve efficiency, engagement, and return on ad spend.
• Support ongoing testing across audiences, creatives, product feeds and placements to continuously improve campaign performance and efficiency.

Data, Analytics & Reporting • Produce regular performance reports with clear insights and recommendations.

• Analyse campaign data and platform metrics to support optimisation decisions and ongoing performance improvements.
• Track pacing and spend to ensure campaigns remain aligned to budget and business objectives.

Cross-Functional Collaboration

• Work closely with Creative, Brand, and Trading teams to ensure campaigns are aligned with wider business priorities and launches.
• Collaborate with internal teams and external platform partners to support campaign delivery and testing opportunities.
• Stay up to date with social platform trends, updates, and best practices

   

Qualifications

• 1–2 years of experience in Paid Social or Digital Marketing, either agency or client-side.
• Understanding of paid social platforms including Meta and TikTok Ads Manager.
• Strong analytical mindset with attention to detail and an interest in performance marketing.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.
• Strong communication and organisational skills.
• Experience within retail or ecommerce is beneficial but not essential.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues: 

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.  

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work. 

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew  

Employee Welfare 

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free. 

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support. 

What’s next? 

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.