Retail Marketing Executive

Company Description

Sports Direct is part of Frasers Group, a leading UK-based retail group with a portfolio of internationally recognised brands in sports, lifestyle, and fashion.

Sports Direct Malaysia is currently looking for Retail Marketing Executive to join our growing team. 

Sports Direct Malaysia currently operates a total of 41 retail stores domestically and manages a proprietary SportsDirect.com e-commerce site for domestic and regional fulfillment. Sports Direct Malaysia offers over 70 of the leading authentic global sports brands, offering the widest variety of choice and value. The company employs over 1000 staff with a view to expanding rapidly across Asia in the coming years.

We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. The stores are uniquely zoned by key sports categories which include; SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, beach, water sports), SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games), SD Lifestyle (Men, Women & Kids) & SD Outdoor (Hiking, trekking, camping & fishing).

Job Description

• Assist in the planning, development, and execution of strategic retail marketing plans aligned with business plans.
• Liaise closely with internal stakeholders and external vendors to ensure timely and effective campaign execution.
• Develop campaign & advertising point-of-sale materials and ensure the timely implementation in retail stores
• Ensuring all in-store screens are updated with the latest content, including managing the media apps
• Manage all in-store posters and ensuring it is timely refresh and up to date
• Assist in mall marketing related tasks including providing promotional social media posts, event set up, advertising space and etc
• Handle all documents related processes including issuing stores guideline, documents, follow up on quotations, invoices and filling
• Check all tray cards/labels request from retail stores report, ensuring all reported issues are solved
• Work closely with mailroom for all in-house print related task including ordering inventories and follow up with suppliers on machinery services
• Assist in monitoring, analysing, and evaluating the effectiveness of retail marketing activities and advertising performance.
• Prepare, compile, and manage retail marketing reports, post-campaign evaluations, and documentation.
• Support budget tracking and cost management for retail marketing initiatives when required.
• Conduct retail stores visit and market survey to stay updated with the latest trend
• Ad hoc tasks as assigned

Qualifications

• Diploma/Degree in Marketing/Mass Communication
• Minimum 3 years of working experience in marketing/retail industry
• Ability to work independently with minimal supervision
• Team player who work well inter-department members
• Possess own transport and willing to travel when required
• Able to work extended hours when required

Additional Information

An OPPORTUNITY like this at Frasers Group is for the FEARLESS!

The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles, you will:                                        

THINK WITHOUT LIMITS, and take the team with you!

BE RELEVANT, to our people, to partners, and to the planet!

OWN IT, and back yourself!