Senior Digital Marketing Manager (Rooms & Food & Beverage)

Company Description

At Mövenpick BDMS Wellness Resort Bangkok, we offer a perfect harmony of comfort and recuperation for guests seeking a restful escape while still in the heart of Bangkok, one of Asia’s most popular city destinations.

All rooms are designed with space in mind, offering private balcony access and featuring wellness equipment such as sleep therapy speakers and yoga mats. Guests can indulge in culinary delights that are health-focused yet utterly delicious at the resort’s various outlets.

A welcoming outdoor pool, set amidst stunning surroundings, encourages guests to linger and unwind.

Job Description

• Develop and execute integrated digital marketing strategies to drive room revenue, restaurant covers, and overall hotel performance.
• Work closely with the Accor Thailand Digital Marketing Cluster (ATDMC) to ensure alignment with brand standards, digital campaigns, distribution strategies, and commercial objectives.
• Collaborate with ATDMC on website optimization, paid media campaigns, SEO/SEM initiatives, content strategy, and performance reporting.
• Manage paid media campaigns across Google, Meta, LINE, TikTok, and other relevant digital platforms.
• Oversee hotel website performance, SEO/SEM initiatives, and content optimization.
• Create and implement digital campaigns, promotions, and seasonal marketing plans for Rooms and F&B outlets.
• Monitor and analyze campaign performance, website analytics, and ROI to optimize marketing effectiveness.
• Collaborate closely with Revenue Management, Sales, Food & Beverage, and Operations teams to support business objectives.
• Manage online reputation and guest engagement across review platforms and social media channels.
• Coordinate with creative agencies, photographers, influencers, media partners, and internal stakeholders.
• Stay current with digital trends, emerging platforms, and hospitality marketing best practices.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
• Minimum 5 years of digital marketing experience in the hospitality industry, with a strong preference for hotel operations and commercial marketing.
• Strong experience managing digital advertising campaigns, social media marketing, SEO/SEM, and website content.
• Proven track record of driving online revenue and measurable marketing results.
• Experience working within a branded hotel environment and collaborating with regional or cluster marketing teams is highly preferred.
• Strong analytical skills with experience using Google Analytics and digital performance reporting tools.
• Excellent project management and stakeholder management skills.
• Creative mindset with strong attention to detail.
• Fluent in spoken and written Thai and English is essential.

Additional Information

• Employee benefit card offering discounted rates at Accor hotels worldwide.
• Develop your talent through Accor’s learning programs.
• Opportunity to grow within your property and across the world!
• Ability to contribute to the community and make a difference through our Corporate Social Responsibility and Environmental, Social, and Governance (ESG) activities.