Founding Marketing Lead

About Us

Join us in building the leading AI-Powered Mission Control for Corporate Travel. Some of the world's most recognizable companies, representing over $4T in market value, rely on Clarasight's software to reduce risks, save costs, protect revenues, and manage emissions aligned with business objectives and sustainability goals.

About You

You are a marketer at heart — creative, analytical, and energized by the challenge of building pipeline from scratch. You thrive in early-stage environments where there is no playbook yet, and you see that as an opportunity, not an obstacle. You don't just go along for the ride — you act as a driver, not a passenger, taking initiative and shaping outcomes rather than waiting for direction.

You move fast, run experiments, and know how to read what's working before doubling down. You're equally comfortable owning a multi-channel ABM program, scoping a new growth initiative end-to-end, or partnering with sales to turn a target account list into closed pipeline.

You want to be part of a small team where your contributions have outsized influence — and where the channels and programs you build today become the growth engine that scales with the business.

About the Role

We are seeking a Growth Marketer to join our founding team. As our first dedicated marketing hire, you'll own the development of Clarasight's demand generation engine from the ground up.

This is not a campaign execution role — you will design and run growth experiments, lead account-based marketing programs, and project-manage cross-functional initiatives that turn marketing investment into pipeline.

You'll work hand-in-hand with sales every day, and partner closely with product and leadership to ensure marketing is tightly connected to revenue. You'll move quickly, learn faster, and help define the marketing foundations that will grow with us through Series A and beyond.

Key Responsibilities

Demand Generation & Growth

• Identify, test, and iterate on new demand generation channels to build pipeline.

• Run structured growth experiments to validate what drives awareness, engagement, and conversion — then build repeatable programs around what works.

• Own pipeline targets in partnership with sales, and prioritize the experiments and programs most likely to move them.

Account-Based Marketing

• Design and execute targeted ABM programs for high-value enterprise accounts.

• Partner closely with sales to align on target account lists, messaging, and outreach sequences that convert.

• Build the ABM playbook from the ground up — from account selection and orchestration through to measurement.

Project & Program Management

• Project-manage marketing initiatives end-to-end — scoping, sequencing, running, and measuring — so cross-functional work ships on time and on outcome.

• Build lightweight systems and processes that let a small team punch above its weight.

Product Marketing (Light)

• Partner with product and sales to translate new capabilities into clear positioning, messaging, and go-to-market motions.

• Develop the narratives, talking points, and supporting assets needed to bring new launches and use cases to enterprise buyers.

Sales Partnership & Cross-Functional Collaboration

• Operate as sales' closest partner — sitting in on pipeline reviews, joining account strategy sessions, and shaping outreach so marketing and sales move as one motion.

• Collaborate with product, design, and leadership to ensure messaging, positioning, and growth strategy stay tightly aligned.

You'll Be a Great Fit If You…

• Have 4+ years of B2B marketing experience, ideally at a SaaS company.

• Have hands-on experience building or scaling demand generation and account-based marketing programs.

• Are comfortable owning a channel or program end-to-end — strategy, execution, and measurement.

• Have strong project management instincts — you can take a fuzzy goal, scope it, sequence it, and ship it.

• Have experience working shoulder-to-shoulder with sales teams and understand how marketing connects to revenue.

• Have exposure to product marketing — positioning, messaging, and supporting launches — even if it wasn't your primary title.

• Can write and communicate clearly — strong copy and messaging instincts matter in this role.

• Thrive in fast-paced, early-stage startup environments where the playbook is still being written.

Nice to Haves

• Experience marketing to enterprise buyers in travel, procurement, finance, or sustainability.

• Familiarity with tools like HubSpot, Clay, Apollo, or similar GTM stack.

• Background in corporate travel, expense management, or related industries.

• Experience at a Series A or early-stage startup.

• Experience working alongside AI systems and applying human judgment to automated outputs.

Diverse Perspectives

We know that innovation thrives on teams where diverse points of view come together to solve hard problems in ways that are just now possible. As such, we explicitly seek people that bring diverse life experiences, diverse educational backgrounds, diverse cultures, and diverse work experiences. Please be prepared to share with us how your perspective will bring something unique and valuable to our team.