Event Marketing Specialist

Company Description

Arista Networks pioneered data-driven, cognitive cloud networking for large-scale datacenter and campus environments. Arista's award-winning platforms, ranging in Ethernet speeds from 10 to 400 gigabits per second, redefine scalability, agility and resilience. Arista has shipped more than 20 million cloud networking ports worldwide with CloudVision and EOS, an advanced network operating system. Committed to open standards, Arista is a founding member of the 25/50G consortium. Arista Networks products are available worldwide directly and through partners.

Job Description

We’re looking for an Event Marketing Specialist who is passionate about delivering exceptional event experiences. You’ll be a part of the EMEA Marketing team, leading the most impactful projects and programmes of work in support of Arista Network’s growing EMEA business.

Who You’ll Work With

The Arista Networks business has seen significant growth in the last few years, boasting several well-known brands as customers. To help accelerate this growth, we’re now looking for an experienced event marketing specialist to help build, execute and scale out our events; and to drive clear prospect engagement and attributable revenue impact in the EMEA region.

You’ll need to apply your experience of working with global teams to develop and execute local marketing strategies, measurement and GTM materials. You’ll need to be comfortable in solving challenges and establishing new ways of working. You won’t have to do this alone, as you’ll be supported by the wider EMEA marketing team and global marketing colleagues. 

Day-to-day, your primary focus will be to lead regional event marketing activities for EMEA - supporting and running large-scale owned and third-party events, and locally supported field events. 

You will work cross-functionally with other Arista teams to drive top of the funnel and ongoing engagement with customers at different stages of the sales cycle. Your efforts will directly impact our revenue growth by enabling our sales teams to sell more, better and faster.

What You’ll Do

Event Strategy & Planning:

• Planning, organising, and executing large-scale marketing events to ensure clear promotion of our brand and services.
• Lead other local owned events by creating, planning and executing new events such as roundtables, forums, workshops, and webinars .

Lead Management & Reporting:

• Track, analyse, and report on event performance against defined KPIs (e.g., leads generated, pipeline influenced, attendance, engagement).
• Provide post-event analysis and recommendations for continuous improvement.

Cross-Functional Collaboration:

• Act as a liaison between marketing and sales to ensure event objectives are met and sales teams are fully enabled for pre- and post-event activities.
• Train and brief sales teams on event objectives, messaging, and lead qualification processes.

End-to-End Event Logistics & Execution:

• Manage all aspects of event logistics, including venue selection, all vendor negotiation and management, swag and other collateral orders, and registration platforms and event communications.

#LI-EO1

Qualifications

About You:

• 3-5+ years’ experience in running and managing events.
• Excellent project management, multitasking, and stakeholder alignment skills.
• Proactive, commercially minded, and confident working remotely.
• A confident communicator able to speak to colleagues and partners with conviction and clarity.
• Excellent verbal and written communication skills and strive to have a customer-first mindset.
• Experience working in Tech Sector or B2B2B solutions targeting enterprise customers.
• Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. You’re not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance and a sizable sense of humour.
• Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.

Desirable skillsets/experiences:

• Experience in using HubSpot.
• Experience in using Salesforce.
• Experience working in an international organisation.
• Previously worked in a start-up environment.

Additional Information

All your information will be kept confidential according to EEO guidelines.