Digital Marketing Specialist

Company Description

You are... 

a content generator with expertise in the digital marketing place, an innovator with a strategic approach, and a consultant who aims for producing measurable results. As a Digital Marketing Specialist, you are a key member of the Marketing Team who produces content for the digital marketplace in collaboration with the business unit teams. This position is located at our US Headquarters in Ashland, VA. We offer a competitive pay with full benefits, bonus opportunities, a profit-sharing contribution to your 401k and a $10,000 anniversary bonus every five years.   

We are ... 

focused on selling and supporting Anton Paar's range of high-precision measuring instruments for physical, chemical, mechanical, and structural property analysis. A highly diverse, dynamic, and financially sound company, we have grown every year since our start in 1986. Our exceptionally high investment in R&D fuels industry-leading solutions throughout a vast range of the industrial and academic landscape, impacting nearly every product you use in daily life. Anton Paar USA is a for-profit sales and service organization in the Anton Paar Group, privately owned by the charitable Santner Foundation with its headquarters in Graz, Austria.

Job Description

• Develop, implement, and optimize data‑driven digital marketing strategies with a strong emphasis on Search Engine Advertising (SEA), Performance Max (P-Max) campaigns and AI‑enhanced digital communication.
• Plan, execute, and continuously refine SEA campaigns across Google Ads, Bing Ads, LinkedIn Ads and online platforms to drive measurable business outcomes.
• Leverage AI tools and platforms to improve targeting, automation and performance.
• Analyze performance data to deliver clear reporting, insights and recommendations for future strategy.
• Manage and grow social channels by creating content, tracking performance, and using insights to boost engagements.

Qualifications

• Strong problem-solving and communication skills.
• 3-5 years of digital marketing, SEA experience and familiarity with AI marketing tools.
• Hands-on experience with Google Ads, Bing Ads, LinkedIn Advertising, and major social media platforms.
• Knowledge of scientific methods, analytics or experimentation frameworks is a plus.

Additional Information

At Anton Paar, we truly value every application. Our recruiting team knows your time matters, so we promise to get back to you within 48 hours. Quick, transparent, and personal. Each application does get reviewed by a member of our corporate recruiting team. Just how hiring should be.

Life at Anton Paar is more than just work, with an employee-led In Motion Program organizing active social events during and outside working hours. We also offer unique and rewarding positions with competitive salaries, an award-winning benefits package, and opportunities for professional growth. We provide a drug free workplace and require pre-employment drug tests.

Anton Paar USA, Inc. considers all qualified candidates for this position.
This position is not eligible for current or future work authorization or visa sponsorship.
 

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