Marketing Manager - App Marketing (all genders)

aboutyougmbh· Marketing
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📍 HH📍 Hamburg📍 Hamburg, HH, Germany📍 deFull time

About this role

Company Description

ABOUT YOU is one of Europe’s fastest growing e-commerce companies. Based in Hamburg and Berlin, we operate at the intersection of fashion and technology. Our mission is to rethink online shopping and make it personal and seamless. This takes more than good ideas. It takes people who take initiative and challenge the status quo. We believe in flat hierarchies, direct communication, and pragmatic decisions. No long approval chains. Just ownership, trust, and clear responsibility. We work hard, but we also believe in enjoying the ride together - over team lunches, afterwork drinks, company events, or a quick coffee in between meetings. If this sounds like you, ABOUT YOU could be the right place to bring in your perspective.

Job Description

  • Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution
  • Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions
  • Manage budgets, forecast performance, and scale campaigns to maximize results
  • Run analyses, A/B tests, and experiments to drive continuous optimization
  • Track industry trends and identify growth opportunities with strategic initiatives
  • Collaborate with Design, Media, Analytics, and Tech teams on creatives and automation
  • Mentor junior team members and share best practices

Qualifications

  • Degree in business administration or related field (e.g., media management, e-commerce)
  • 1.5+ years of experience in app marketing, ideally in a fast-paced environment
  • Strong analytical skills with ability to interpret data and derive actionable insights
  • Knowledge in app marketing, including campaign setup & targeting; Paid Social (e.g., Meta Advantage+ catalogue ads) is a plus
  • Hands-on experience with Adjust, Meta Business Manager, Google Ads, Apple Search Ads, App Stores, Smartly or similar tools
  • Excellent English skills, both written and spoken

Additional Information

Your perks at a glance: Visit our benefits page.

Simply apply online via our career page - we will get back to you as soon as possible!

A Place Where You Can Be You
We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are.
Different backgrounds and perspectives make us stronger and shape our culture in ways that matter.
What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.

Frequently Asked Questions

Is the salary disclosed for the Marketing Manager - App Marketing (all genders) position at aboutyougmbh?
The salary for this Marketing Manager - App Marketing (all genders) role at aboutyougmbh is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Marketing Manager - App Marketing (all genders) position at aboutyougmbh located?
This Marketing Manager - App Marketing (all genders) role at aboutyougmbh is based in HH, Hamburg, Hamburg, HH, Germany, de. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Marketing Manager - App Marketing (all genders) role at aboutyougmbh full-time or part-time?
This is listed as a Full time position. It is posted as a Marketing Manager - App Marketing (all genders) role in the Marketing department at aboutyougmbh.
Which team or department does the Marketing Manager - App Marketing (all genders) at aboutyougmbh belong to?
This Marketing Manager - App Marketing (all genders) position is part of the Marketing department at aboutyougmbh. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Marketing Manager - App Marketing (all genders) position at aboutyougmbh?
Click the "Apply Now" button on this page. You will be redirected to aboutyougmbh's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Marketing Manager - App Marketing (all genders) job at aboutyougmbh posted?
This Marketing Manager - App Marketing (all genders) position at aboutyougmbh was posted on Apr 13, 2026. Apply as soon as possible — early applications are often reviewed first.
Marketing Manager - App Marketing (all genders)
aboutyougmbh
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