Branding & Marketing Officer (ANGA Mastery)

Brand Management

• Support the development and execution of branding strategies to strengthen brand awareness and positioning.
• Ensure brand consistency across all communication channels, campaigns, content, and marketing materials.
• Maintain and uphold the company's brand identity, tone of voice, and visual standards.
• Monitor brand performance, audience perception, and competitor activities to identify opportunities for improvement.

Creative Development

• Develop creative concepts and campaign ideas for marketing initiatives and brand activities.
• Brainstorm and propose innovative ideas to increase audience engagement and brand visibility.
• Collaborate with designers, content creators, and stakeholders to bring creative concepts to life.
• Ensure all creative outputs align with the company's branding and marketing objectives.
• Basic Canva design is a must to publish small contents.

Content Creation & Management

• Plan and manage content calendars across social media and marketing channels especially Tiktok, Facebook and Linkedin
• Create engaging content for social media, websites, email marketing, presentations, and promotional materials.
• Develop compelling brand stories and messaging to strengthen audience connection.
• Coordinate content production and ensure timely delivery of all marketing assets.
• Collaborate with designers and videographers for compelling visual assets. For example, online courses, videos for the LMS, leaflets for booths, and etc. 

Social Media Management

• Manage and grow the company's social media presence across all relevant platforms.
• Schedule, publish, and optimize content to maximize engagement and reach.
• Monitor audience interactions and maintain positive community engagement.
• Track and analyze social media performance and provide recommendations for improvement.

Marketing Campaigns

• Assist in planning and executing online and offline marketing campaigns.
• Coordinate campaign activities to ensure successful implementation and achievement of objectives.
• Support lead generation, brand awareness, and audience engagement initiatives.
• Monitor campaign performance and prepare reports with actionable insights.

Event Management

• Plan, coordinate, and execute company events, workshops, seminars, and promotional activities.
• Manage event logistics, timelines, and operational requirements.
• Coordinate with vendors, partners, speakers, and stakeholders to ensure successful event delivery.
• Ensure all events reflect the company's brand identity and provide a positive participant experience.

Market Research & Analysis

• Research market trends, customer insights, and competitor activities.
• Identify new opportunities to strengthen brand positioning and marketing effectiveness.
• Provide recommendations based on research findings and performance data.

Cross-Functional Collaboration

• Work closely with management, sales teams, designers, instructors, and external partners.
• Coordinate projects across departments to ensure timely and effective execution.
• Support business growth initiatives through branding, marketing, and creative solutions.

Performance & Continuous Improvement

• Track and report key marketing, content, social media, and event performance metrics.
• Evaluate results and recommend improvements for future campaigns and initiatives.
• Continuously seek innovative approaches to enhance brand presence and audience engagement.