Head of Sports CRM
igaminghunt· iGaming
About this role
We’re searching for a senior leader to obtain the Head of Sports CRM role. In this role you will shape and execute the full Sports CRM vision – from segmentation strategy and personalised engagement to retention performance across global markets. This role is perfect for someone who understands the complexity of sports calendars, thrives on real-time decision-making, and knows how to turn fan behaviour into commercial results.
The position is opened in Valencia, Spain (relocation is provided by the company).
Responsibilities:
- Build a sports-first engagement strategy that reacts to real events, odds shifts, competitions and local market specifics.
- Drive lifecycle optimisation and player retention for high-volume sports audiences across brands and GEOs.
- Create advanced segmentation and predictive models tailored to sports behaviour, frequency, risk, and value tiers.
- Oversee sports promotional architecture – calendars, bonus logic, automated journeys, risk and regulatory constraints.
- Introduce automation and scalable playbooks so teams can act fast during peak events without sacrificing quality.
- Coach and expand a strong CRM function – analysts, execution specialists and regional coordinators.
- Build tight collaboration with Trading, Product, BI, and Marketing to maximise cross-team impact.
- Own CRM performance KPIs and continuously improve through experimentation and clear reporting.
Requirements:
- 5–7+ years in CRM, ideally with significant Sportsbook exposure in .com markets.
- Strong command of:
- segmentation and predictive modelling
- AB/Multivariate testing
- promotion personalisation
- performance analytics / KPI ownership
- Experience leading large and distributed teams (20+), including mentoring and capability building.
- A proactive, operational mindset – strong ownership, fast execution, and a drive to improve what doesn’t work.
- Ability to communicate clearly with both technical and commercial stakeholders.
- Solid background in process improvement and scalable CRM tooling.
- English level: Upper-Intermediate or higher.
What’s in it for you:
- Full control over Sports CRM strategy in a multi-brand, international environment.
- The chance to build global frameworks that influence millions of sports bettors.
- Competitive package and relocation support to Spain.
- A culture that rewards initiative, collaboration, and data-driven decision-making.
- Clear growth opportunities in a fast-scaling business.
Frequently Asked Questions
Is the salary disclosed for the Head of Sports CRM position at igaminghunt?
The salary for this Head of Sports CRM role at igaminghunt is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Head of Sports CRM position at igaminghunt located?
This Head of Sports CRM role at igaminghunt is based in Valencia, Cyprus. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Head of Sports CRM role at igaminghunt full-time or part-time?
This is listed as a Full Time position. It is posted as a Head of Sports CRM role in the iGaming department at igaminghunt.
Which team or department does the Head of Sports CRM at igaminghunt belong to?
This Head of Sports CRM position is part of the iGaming department at igaminghunt. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Head of Sports CRM position at igaminghunt?
Click the "Apply Now" button on this page. You will be redirected to igaminghunt's official application portal hosted on bamboohr where you can submit your application directly.
When was the Head of Sports CRM job at igaminghunt posted?
This Head of Sports CRM position at igaminghunt was posted on Dec 3, 2025. Apply as soon as possible — early applications are often reviewed first.
Head of Sports CRM
igaminghunt
You'll be redirected to igaminghunt's official application page on bamboohr.