Senior Copywriter (Manila)

Introduction 

Greenpark's continued success is dependent on the strength and depth of our valued long-term client relationships. 

Our clients trust us because we deliver Brand publishing, SEO Insight,
Content Production and Paid Media Campaigns, with a can-do attitude and the tenacity it takes to make great work
happen - and great work is common goal that fuels us all!  

Our relationships are proactive and never passive, we are tireless in our pursuit of knowledge and understanding of our clients' business, needs, challenges and competitors. 

Our ambition is to be engaged across every aspect of our Clients' business where we have the expertise
and skills to such an extent that we become indispensable to them. 

A job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.  

About the Role 

The Senior Copywriter is a strategic and creative storyteller responsible for transforming human insight and data-driven learnings into compelling ideas that move people and deliver results. This role serves as a brand guardian, ensuring all communication is aligned with brand objectives while pushing creative boundaries. As a master “storyseller,” the Senior Copywriter crafts narratives that inspire meaningful connections and drive conversion across platforms. 

Key Attributes :

A Senior Copywriter Is: 

• A Strategic, Creative Thinker
  Able to turn human insights and big data into big, impactful ideas that solve business challenges.
  
• A Brand Champion
  Creates inventive solutions that consistently support brand goals and uphold brand voice across all touchpoints.
  
• A Master Storyseller
  Capable of crafting narratives that resonate emotionally with audiences while motivating desired actions.
  

A Senior Copywriter Has: 

• Sharp Writing & Editing Skills
  Exceptional attention to detail with the ability to produce clear, concise, accurate, and grammatically sound copy. Strong organizational skills to ensure deliverables are complete and deadlines are met.
  
• Curiosity & Creative Imagination
  Naturally inquisitive—able to challenge briefs, uncover insights, and translate marketing strategies into fresh creative solutions.
  
• Strong Communication & Presentation Skills
  Understands the language, tone, and cultural nuances of diverse target audiences. Confident in presenting, explaining, and defending ideas persuasively.
  
• Leadership & Empathy
  Able to mentor junior writers, collaborate seamlessly within cross-functional teams, and contribute positively to a creative, supportive working environment.
  

Key Responsibilities:

• Develop Ideas & Concepts
  Collaborate with strategists, copywriters, art directors, designers, and social managers to brainstorm, conceptualize, and execute outstanding integrated communication campaigns.
  
• Craft High-Impact Copy
  Write persuasive and compelling copy for various audiences across multiple formats, with a strong focus on digital platforms (social media, campaigns, website, video scripts, advertising, etc.).
  
• Ensure Creative Excellence
  Maintain high standards of storytelling, accuracy, and brand alignment in all outputs. Uphold best practices and elevate the quality of deliverables.
  
• Lead & Mentor
  Work closely with and report directly to the Head of Copy. Provide guidance and mentorship to junior writers and support in leading creative projects.
  

Required Skills & Qualifications:

• 5–8 years of professional copywriting experience, preferably in an advertising agency, creative studio, or digital marketing environment 

• Proven experience developing copy for Luxury, Real Estate, or Premium Lifestyle brands 

• Strong portfolio demonstrating conceptual thinking, storytelling, and multi-platform campaign work 

• Excellent command of English; additional languages are a plus 

• Ability to manage multiple deadlines, projects, and stakeholders simultaneously 

• Familiarity with social media trends, digital content formats, and performance-driven marketing strategies