Acquisition Manager

Overview:

We are seeking an Acquisition Manager with proven iGaming experience, ready to manage, grow and optimise our affiliate and media buy relationships across high-performing markets. You’ll be expected to navigate complex deal structures, optimise for ROI, and maintain high partner engagement while operating in a fast-paced, data-driven environment. This is a key commercial role within the acquisition engine.

The ideal candidate will bring proven hands-on experience in a similar role, deep knowledge of the iGaming landscape, ideally with an existing network of casino and sportsbook affiliates and media relationships.

This role will report directly to the Group CMO and is a member of the Marketing Department.

Key Responsibilities:

• Develop, expand, and manage relationships with existing and new affiliate and media buy partners, across multiple brands and geos.
• Identify and recruit high-performing casino and sportsbook affiliates.
• Negotiate and maintain CPA, hybrid, and revenue share deals.
• Monitor partner performance, track KPIs, and optimise for FTDs and eCPA.
• Collaborate with BI, Content, CRM, and Design to support campaign execution.
• Ensure compliance with contracts, brand standards, and market restrictions.
• Maintain accurate tracking, tags, and payment data in affiliate platforms.
• Provide insights, reports, and performance reviews to internal stakeholders, weekly and monthly as required.
• Onboard new partners and identify opportunities for growth within your portfolio.
• Closely work with Finance teams to ensure smooth and streamline Acquisition commissions payments processing, recording of invoices and assist with login of invoices and payment statuses.
• Provide day to day affiliate and media buy support, source, qualify, approve and onboard new affiliate and media buy partners.
• Be able to perform profitability analysis, insure tracking accuracy, affiliate data related instances and manage affiliate creatives.
• Stay ahead of industry trends, market developments and competitor activities in the iGaming acquisition space.

Requirements:

• Minimum 2+ years of experience in affiliate marketing with direct Affiliate or Media Buy experience within the iGaming industry.
• Established portfolio of active Casino and Sportsbook affiliates and traffic partners is a plus and highly advantageous.
• Strong negotiation, communication, and relationship-building skills.
• Data-driven mindset with proficiency in affiliate tracking software and analytics tools.
• Strong understanding of acquisition KPIs, funnel metrics, and deal modelling.
• Commercially sharp, with excellent negotiation and communication skills.
• Highly organised and detail-oriented - especially around tracking and reporting.
• Able to work independently in a fast-paced, high-volume setting.
• Proficiency in professional-level English communication, both written and verbal; additional languages are a plus.