E-Commerce Controller Sales and Planning

hmgroup· COS
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📍 England📍 London📍 London, England, United Kingdom📍 gbFull time

About this role

Company Description

Job Description

LOCATION: London

FUNCTION: Controlling

TEAM: EU Regional

MANAGER: Regional Brand Controller

KPIs: Sales and WH Planning Accuracy

ABOUT THE ROLE: Drive sales budgeting, forecasting, and financial planning for all online markets within the region ensuring accurate planning aligned with commercial calendars and business growth, collaborating closely with Sales Teams, Merchandising, Marketing and Expansion to support on planning.

RESPONSIBILITIES:

Sales & Financial Planning: Secure the sales plan by setting weekly and daily sales forecasts for each market. Collaborate closely with the E-commerce Controller to ensure this sales forecast provides a direct and accurate input for both ongoing financial P&L planning and the formal forecast and budget process.

Performance Monitoring: Drive regional net sales by continuously measuring performance against plan to identify opportunities for growth and improvement. Connect insights from sales, web, customer, and digital marketing investment data to steer commercial decision-making, collaborating closely with the E-commerce Controller to ensure all plans align with key KPIs.

Reporting & Follow-up: Analyze sales, web and customer data to identify key trends, commercial opportunities, and potential threats. Use these insights to suggest and review commercial activities, evaluate the financial impact of the customer offer, and apply key learnings to inform future strategy.

Warehouse Planning: Drive selling with logistical capacity as a key focus area. Partner with logistics to maintain cost-effective warehouse practices to maximizes both sales and profit.

Data Management: Maintain data consistency across systems (i.e. Anaplan, Synapps) to support planning accuracy

Qualifications

Financial Acumen: Confident in managing sales equations, forecasting, budgeting, and financial planning specifically for an online retail channel.

Commercial & Analytical Skills: Ability to analyze key e-commerce KPIs (traffic, conversion, AOV, returns, digital marketing) and translate data into actionable commercial strategies. Ability to develop custom tools in Excel and Power BI to enhance analytical capabilities and support planning accuracy.

Strategic Mindset: Developing and implementing long-term strategies to drive sustainable and profitable growth in the online market.

Cross-Functional Collaboration: Adept at working with diverse teams, including WH, Merchandising, Marketing, and E-com Operations, to achieve shared goals.

Effective Communication: Skilled in presenting complex financial and commercial data clearly to influence stakeholders and guide business decisions.

Additional Information

This is a full‑time role based in London. The position requires a presence in the office 3  days a week. To apply for this role, please submit your application, including a copy of your CV as soon as possible. 

Frequently Asked Questions

Is the salary disclosed for the E-Commerce Controller Sales and Planning position at hmgroup?
The salary for this E-Commerce Controller Sales and Planning role at hmgroup is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the E-Commerce Controller Sales and Planning position at hmgroup located?
This E-Commerce Controller Sales and Planning role at hmgroup is based in England, London, London, England, United Kingdom, gb. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the E-Commerce Controller Sales and Planning role at hmgroup full-time or part-time?
This is listed as a Full time position. It is posted as a E-Commerce Controller Sales and Planning role in the COS department at hmgroup.
Which team or department does the E-Commerce Controller Sales and Planning at hmgroup belong to?
This E-Commerce Controller Sales and Planning position is part of the COS department at hmgroup. See the full job description for more information about the team structure and responsibilities.
How do I apply for the E-Commerce Controller Sales and Planning position at hmgroup?
Click the "Apply Now" button on this page. You will be redirected to hmgroup's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the E-Commerce Controller Sales and Planning job at hmgroup posted?
This E-Commerce Controller Sales and Planning position at hmgroup was posted on Jun 11, 2026. Apply as soon as possible — early applications are often reviewed first.
E-Commerce Controller Sales and Planning
hmgroup
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