Sales Market Sales Controller - Sales Market Finland, Latvia, Lithuania & Estonia

Company Description

Job Description

WHAT YOU’LL DO 
As a Sales Market Sales Controller, you maximize profitable selling by driving accurate sales budgeting, forecasting, and performance follow‑up across store and e‑commerce channels. You provide actionable financial insights, ensure transparency of cost impacts, and partner closely with Commercial, Expansion, and HR teams to secure well‑aligned decisions and strong business outcomes.

You will: 

• Set and follow up sales budgets, forecasts, and sales plans across store and e-commerce channels, including daily sold equation targets; follow up planning accuracy and initiate improvement actions 
• You regularly analyze sales trends in both channels and frequently update the baseline for sales forecasts accordingly 
• Collaborate with the Commercial team to ensure alignment between sales planning and demand plans. You ensure that agreed actions are accurately quantified and translated to sales forecasts 
• Provide actionable financial insights to drive commercial decisions and operational efficiency to improve trading outcomes and support business growth 
• You support the internal process by creating transparency of cost impacts, such as shop salary costs and logistics cost and support the Commercial team with the right inputs to evaluate real ROI of initiatives and actions
• Ensure compliance with financial policies, controls, and internal processes
• Act as a business partner to the Commercial team, Expansion, and HR to ensure transparency about business performance across functions 
• Support Sales Market leadership with financial evaluations and scenario analysis 

WHO YOU ARE 
You are an analytical and business‑minded finance professional with strong skills in KPI interpretation, P&L analysis, forecasting, and financial modelling. You communicate clearly, collaborate confidently across functions, and work in a structured, detail‑oriented way to support Sales Market leadership with sound insights, scenario analyses, and a consistent profitability mindset

We are looking for people with… 

• 3-5+ years in financial controlling, planning, or FP&A; retail or multi-channel experience is a plus 
• Well-established understanding of retail KPIs and seasonality 
• Degree in Finance, Business, Economics, or similar field will be an advantage
• Strong financial intelligence with experience in P&L management, OPEX control, and forecasting 
• Proficient in MS Excel and financial planning/BI tools (Power BI, ERP systems) 
• Strong analytical and problem-solving skills - analyze data, identify trends, and translate into clear actions 
• Strong stakeholder management with the ability to balance different perspective (e.g., commercial and financial) 

JOIN US​ 
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​

If you feel your experience, skills and ambitions are right for this role, apply by sending your application through the career site in ENGLISH as soon as possible but no later than 21st June, 2026. As we review applications continuously, the role may be closed early. 

This is a full-time permanent position and it is based in our Helsinki Support Office. Local contract will be offered for this role.

Take the next step in your career together with us. The journey starts here.​ 

WHO WE ARE​ 
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ 

WHY YOU’LL LOVE WORKING HERE ​ 
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​ 

All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. 

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​ 

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