Owned Media Lead

Company Description

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. 

Job Description

WHAT YOU’LL DO​

CRM Planning & Channel Execution

• Plan and optimize communication across CRM channels (Email, Push, and when applicable SMS and Whatsapp) in line with the local marketing calendar
• Leverage the Marketing Automation Platform (MAP) to enable data‑driven, automated customer journeys and campaign communications across CRM channels
• Oversee Global E‑mail and Push activities to ensure global and local comms. are aligned                    

Customer Data, Content Personalization & SEO

• Use customer data and segmentation to deliver personalized and relevant content that drives conversion and membership growth
• Support Commercial team with SEO actions

Cross‑Functional Collaboration & Membership Activation

• Coordinate with Paid Media Leads to align owned media activities with paid and earned campaigns, ensuring omni‑channel consistency
• Collaborate with production and commercial roles to brief and execute campaign plans that balance brand and sales objectives, and ensure alignment with QCP
• Responsible for planning local events and partnerships related to the H&M Membership program and planning local Mission activation according to global guidelines

WHO YOU’LL WORK WITH​ 

• This role will be reporting to Marketing Manager

Qualifications

WHO YOU ARE​

Education

• Degree in Marketing, Comms., Business or related field

Skills

• Knowledge of email, app, and digital channel management
• Strong analytical and data interpretation skills
• Proficient in campaign performance tracking and reporting tools
• Excellent communication and stakeholder management skills

Experience

• 5-7 years of experience in CRM, or media planning (preferably in retail or e-commerce)

Additional Information

WHY YOU’LL LOVE WORKING HERE 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).​

​We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability 

• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years 
• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues 
• We are an inclusive company where you’re encouraged to be yourself at work 
• You will have access to a large global talent community, where career growth and aspirations have no limits 
• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, paid leave programs, and paid time off, including a community day to serve your local community         

JOIN US   

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

 *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.