Talent Relations Lead

hmgroup· H&M
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📍 Shanghai📍 Shanghai, , China📍 cnFull time

About this role

Company Description

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

​We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. 

Job Description

WHAT YOU’LL DO

Talent Strategy & Planning

  • Responsible for Talent strategy and yearly plan based on overarching Global PR strategy and plans
  • Optimize Talent budget, applying a cost conscious and entrepreneurial mindset
  • Implement the Global Talent strategy, ensuring alignment with global Brand PR and Influencer Marketing
  • Conduct Talent mapping and research, identifying the right talents based on our brand direction and ambition to be a fashion brand
  • Stay updated on market trends and competitors within your functional expertise area                      

Talent Partnerships & Relationship Management

  • Plan, execute, and follow up on Talent activities and partnerships, both paid and earned, to enhance the brand’s credibility and visibility within strategic communities
  • Identify and partner with the right agencies/agents for strategies and executions related to the Talent Relations area
  • Continuously maintain and build relations with talents, agents, management etc.
  • Build and maintain long-term relationships with top tier influencers and celebrities serving as a trusted brand liaison
  • Oversee partnership management including contracts, briefings, and event collaborations in compliance with corporate governance and global standards
  • Represent the brand at H&M events and fashion industry events

Collaboration, Activation & Performance Tracking

  • Collaborate with PR and Showroom to ensure synergy between PR initiatives, and event activations
  • Track, measure, and evaluate talent engagement effectiveness and sentiment providing insights to enhance future strategies
  • Source and manage external creative partners and agencies when required

WHO YOU’LL WORK WITH 

  • This role will be reporting to Marketing Manager

Qualifications

WHO YOU ARE

Education

  • Degree in Communications, PR, Marketing, or related field (or equivalent experience)

Skills

  • Deep interest in fashion and understanding of owned, paid, and earned media channels
  • Demonstrated success in building and managing partnerships with celebrities, influencers, etc. (with an established network within fashion and celebrities)
  • Bringing in broad network of talent and celebrities
  • Excellent relationship-building and communication abilities
  • Excellent written and verbal communication skills in English; additional languages as required per market

Experience

  • Minimum 5 years’ in PR or/and experience in VIP service and celebrity relations
  • Proven track record of managing talent and celebrity partnerships that deliver measurable business results

Additional Information

WHY YOU’LL LOVE WORKING HERE 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

  • 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).​

We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability 

  • We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years 
  • You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues 
  • We are an inclusive company where you’re encouraged to be yourself at work 
  • You will have access to a large global talent community, where career growth and aspirations have no limits 
  • We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, paid leave programs, and paid time off, including a community day to serve your local community         

JOIN US   

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

 

 *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. 

Frequently Asked Questions

Is the salary disclosed for the Talent Relations Lead position at hmgroup?
The salary for this Talent Relations Lead role at hmgroup is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Talent Relations Lead position at hmgroup located?
This Talent Relations Lead role at hmgroup is based in Shanghai, Shanghai, , China, cn. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Talent Relations Lead role at hmgroup full-time or part-time?
This is listed as a Full time position. It is posted as a Talent Relations Lead role in the H&M department at hmgroup.
Which team or department does the Talent Relations Lead at hmgroup belong to?
This Talent Relations Lead position is part of the H&M department at hmgroup. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Talent Relations Lead position at hmgroup?
Click the "Apply Now" button on this page. You will be redirected to hmgroup's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Talent Relations Lead job at hmgroup posted?
This Talent Relations Lead position at hmgroup was posted on Jun 3, 2026. Apply as soon as possible — early applications are often reviewed first.
Talent Relations Lead
hmgroup
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