Sales Market Sales Controller

Company Description

Job Description

WHAT YOU’LL DO

As a Sales Market Sales Controller, you will maximize profitable selling by driving accurate sales budgeting, forecasting and performance follow‑up across store and e‑commerce channels. You will provide actionable financial insights, support the QCP process, ensure transparency of cost impacts and partner closely with Commercial, Expansion and People teams to support strong, well‑aligned business decisions. In this role, you will be responsible for the Sales Market Greece consisting of Greece, Cyprus, Bulgaria, Croatia, Serbia, Bosnia & Herzegovina, Albania, Kosovo and North Macedonia.

You will:

• Set and follow up sales budgets, forecasts and sales plans across store and e‑commerce channels, including daily sold equation targets.
• Analyse sales trends across both channels and continuously update baseline assumptions for sales forecasts.
• Collaborate with the Commercial team within the QCP process to ensure strong alignment between sales planning and demand plans.
• Translate agreed QCP actions into quantified sales forecasts and clearly reflected financial impacts.
• Provide actionable financial insights to drive commercial decisions, operational efficiency and improved trading outcomes.
• Create transparency around cost impacts such as shop salary costs and logistics costs to support ROI‑based decision‑making.
• Support evaluation of commercial initiatives by providing reliable scenario analyses and financial modelling.
• Ensure compliance with financial policies, internal controls and governance frameworks.

WHO YOU’LL WORK WITH

As a Sales Market Sales Controller, you will work closely with the Commercial team, Sales Market leadership, Expansion and People functions. You will act as a finance business partner across functions, enabling transparency, alignment and strong commercial execution.

WHO YOU ARE

We are looking for people with…

• Degree in Finance, Business, Economics or a related field.
• 3–5+ years of experience in financial controlling, planning or FP&A, preferably within retail or a multi‑channel environment.
• Strong understanding of retail KPIs, seasonality and sales performance drivers.
• Experience working with P&L management, OPEX control and forecasting.
• Advanced Excel skills and experience working with financial planning or BI tools such as Power BI.
• The ability to balance commercial and financial perspectives when supporting business decisions.
• Fluency in English, written and spoken.

And people who are…

• Analytical and structured, with the ability to translate data into clear, actionable insights.
• Business‑minded and commercially curious, with a strong interest in sales performance and profitability.
• Confident in stakeholder management and comfortable partnering across functions.
• Clear and structured communicators who explain financial topics in a pragmatic way.
• Role models of H&M values, with a growth mindset and focus on continuous improvement.

WHY YOU’LL LOVE WORKING HERE ​
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

More specifically, we offer:

• 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET)
• H&M Incentive Program – HIP. Learn more about the program here
• Private Health and Life Insurance
• Food Vouchers
• Long Service Reward at 10, 15 & 20 year anniversary
• Baby Birth Gift Card
• Retirement Reward
• Bonus for Referring a Friend
• Hybrid Work Model
• Unlimited Career Opportunities (over 70% of our recruitment processes are internal)

JOIN US​

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.

This is a full-time role based on a local contract in Athens, Greece. The Sales Market Sales Controller reports to Controlling Manager.

If you feel that this is an opportunity that will drive you, please apply with your CV in English no later than 12th of June 2026. Due to data privacy policies, we only accept applications via our career page.

Take the next step in your career with us. The journey starts here.

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​

Qualifications

Additional Information

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