PR Specialist, Japan

Company Description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

Job Description

As the PR Specialist for Japan, you execute the Japan market’s PR strategy in alignment with global direction and business goals. You work closely with the NEA PR Manager to strengthen brand visibility, reputation, and engagement across Japan through impactful media communications, events, and influencer collaborations.

The PR Specialist, Japan reports to the NEA PR Manager in Korea.

What you will do:

• Implement localized PR strategies aligned with global direction and seasonal priorities.
• Coordinate with regional teams to ensure cohesive storytelling across all channels.
• Pitch and secure coverage with top-tier fashion, lifestyle, and business media.
• Draft press releases, media alerts, and content that reflect COS’s brand voice.
• Identify and manage relationships with influencers, stylists, and editors.
• Execute influencer collaborations and ensure authentic brand representation.
• Plan and deliver press days, media events, and brand activations with precision.
• Oversee logistics, vendor coordination, and on-site execution for seamless experiences.
• Track media coverage, influencer performance, and campaign ROI.
• Prepare clear, data-driven reports for local and regional stakeholders.
• Work closely with Marketing, E-commerce, Retail teams and JP PR agency to amplify PR stories across touchpoints.
• Maintain smooth communication flow with local and regional teams.
• Manage and optimize PR campaign budget allocation to maximize media impact and ROI.
• Evaluate agency performance and ensure campaign execution aligns with company goals.

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed

• Hands-on experience in PR execution within the fashion, jewelry, beauty, or PR agency sectors.
• Strong track record of working with PR agencies.
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Creative mindset with attention to detail and a passion for storytelling.
• Knowledgeable about the Japan media landscape, including emerging influencers and key media trends.

Additional Information

This is a full-time position based in our Tokyo Office.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this colleagues also receive

• H&M Group staff discount
• Flexible work arrangements
• Celebration of Long Service Award
• HIP - H&M Incentive Program for Long service employee
• Childcare / Family Care Leave
• Health checkup
• Wellness benefit 
• Paid leave / Sick leave
• Volunteer benefit

Inclusion & Diversity

At COS we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process. 

Company Description

Ready to apply? Click on the I’M INTERESTED link where you can upload your CV securely. Once we have received your application, we will keep you updated regularly about the status of your application so please look out for our email.

Please note this position is offered on a local contract, therefore you should have the legal right to work in Japan before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.

We are looking forward to hearing from you!