Head of Growth & Marketing

jobsforhumanity
Apply Now ↗
📍 Mazraat Yachouaa📍 Mazraat Yachouaa, , Lebanon📍 lbFull time

About this role

Company Description

PawPots is a fresh pet food subscription service on a mission to revolutionize pet health in the region. We are a high-growth startup scaling operations across Lebanon and the UAE.

We combine veterinary-backed nutrition, technology, and data-driven personalization to build the region’s leading fresh pet food and pet-health platform.

Job Description

The Mission: Build the Growth Engine

We are not looking for a “Brand Manager” to organize events. We are looking for a Head of Growth — a data-driven leader operating at the intersection of Marketing, Product, and Revenue.

Your role is to build and scale a growth engine that acquires customers efficiently and maximizes long-term value. You will own performance, challenge acquisition costs, and drive optimization across all growth channels.

 

Key Responsibilities

1. Acquisition Engine

  • Manage performance marketing agencies; audit ad structures, challenge CPAs, and enforce continuous optimization across Meta, Google, and TikTok.
  • Own the full funnel from ad click to checkout; run A/B tests to improve conversion rates.
  • Identify and scale channels beyond paid social, including influencers, SEO, partnerships, and referrals.

2. Brand & Content Strategy

  • Lead creative direction using performance data, not aesthetics.
  • Guide the Creative Team to iterate on formats and messages that convert.
  • Localize brand messaging for two distinct markets: Community-driven Lebanon & Expat, convenience-driven UAE

3. Retention & Lifetime Value

  • Design and optimize lifecycle marketing flows (email/SMS: onboarding, engagement, win-back).
  • Work closely with the Customer Experience team to analyze behavior, reduce churn, and increase LTV.

Qualifications

Requirements

  • 5+ years of experience in Growth, Performance Marketing, or Digital Marketing.
  • Background in eCommerce, DTC subscription, or SaaS.
  • Strong analytical mindset; comfortable with CAC, LTV, ROAS, and cohort analysis.
  • Hands-on experience with GA4, Meta Ads Manager, and lifecycle tools (Klaviyo/Mailchimp).
  • Proven experience managing creative teams and external agencies.
  • Interest in the pet and animal health space, with motivation to improve pets’ wellbeing at scale.

Additional Information

Job Description and to Apply: https://www.linkedin.com/jobs/view/4363101519/ 

Frequently Asked Questions

Is the salary disclosed for the Head of Growth & Marketing position at jobsforhumanity?
The salary for this Head of Growth & Marketing role at jobsforhumanity is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Head of Growth & Marketing position at jobsforhumanity located?
This Head of Growth & Marketing role at jobsforhumanity is based in Mazraat Yachouaa, Mazraat Yachouaa, , Lebanon, lb. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Head of Growth & Marketing role at jobsforhumanity full-time or part-time?
This is listed as a Full time position. It is posted as a Head of Growth & Marketing role at jobsforhumanity.
How do I apply for the Head of Growth & Marketing position at jobsforhumanity?
Click the "Apply Now" button on this page. You will be redirected to jobsforhumanity's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Head of Growth & Marketing job at jobsforhumanity posted?
This Head of Growth & Marketing position at jobsforhumanity was posted on Feb 11, 2026. Apply as soon as possible — early applications are often reviewed first.
Head of Growth & Marketing
jobsforhumanity
Apply for this role ↗

You'll be redirected to jobsforhumanity's official application page on SmartRecruiters.