Marketing Operations Manager

Role Overview

HousingWire is seeking a Marketing Operations Manager to drive the next phase of growth for its SaaS platform. This person will be the operational engine behind HousingWire marketing — turning strategy into execution across lifecycle campaigns, email and database marketing, marketing automation, project management, and cross-functional coordination.

As the owner of our HubSpot instance and the subscriber database behind it, you'll be responsible for keeping a large, growing contact base segmented, healthy, and primed for high-performing campaigns. This role is ideal for a hands-on marketer who thrives in fast-moving environments, communicates with clarity, and brings a bias for action. You'll work closely with product, content, and sales to orchestrate campaigns that drive user acquisition, engagement, and retention for a growing subscription product.

Responsibilities

• Own and administer the HubSpot instance end-to-end — managing the marketing database, segmentation, lifecycle stages, lead scoring, automation workflows, and reporting at scale.
• Maintain the health of a large, growing subscriber database — including data quality, deduplication, list hygiene, suppression management, and email deliverability.
• Own the execution of lifecycle and email marketing — including onboarding sequences, upsell campaigns, churn-prevention flows, and re-engagement programs.
• Maintain marketing automation workflows and CRM processes in HubSpot to optimize lead nurturing, segmentation, and campaign performance across the full subscriber base.
• Project manage marketing initiatives end-to-end: coordinate timelines, align stakeholders, track deliverables, and keep campaigns moving with precision and accountability.
• Write and edit compelling marketing copy across emails, landing pages, campaign briefs, and other touch points — with a clear, audience-first voice.
• Execute multi-channel campaigns across email, social, and content distribution to increase product adoption and subscriber retention.
• Collaborate with product, content, and sales teams on messaging, positioning, and go-to-market execution for new features and initiatives.
• Support the production and promotion of webinars, podcasts, and product demos that showcase HousingWire data and market insights.
• Build and maintain marketing materials using design tools such as Canva — we're nimble and execution-oriented, and all team members are expected to contribute hands-on.
• Track and report on key marketing metrics — including conversion rates, email performance, database growth, and funnel health — to continuously improve campaign effectiveness.
• Embrace AI-powered tools and systems to improve efficiency, personalization, and creative output across marketing operations.

Qualifications

• 5+ years of marketing experience, with demonstrated strength in project management, email marketing, and campaign execution.
• Hands-on HubSpot experience is required — including building and managing automation, segmentation, lifecycle/lead management, and reporting within the platform.
• Proven experience managing and marketing to large databases is required — including segmentation, data hygiene, deliverability, and data-driven targeting at scale, ideally for a B2B SaaS or subscription business.
• Exceptional copywriting skills — you can craft clear, engaging, and persuasive content for diverse audiences and channels.
• Proven ability to manage multiple projects simultaneously, meeting deadlines and maintaining quality in a fast-paced environment.
• Experience with lifecycle and email marketing, including campaign planning, segmentation, and performance analysis.
• Comfortable working with data — able to interpret metrics, draw insights, and translate them into actionable next steps.
• Strong collaborator with excellent communication and organizational skills across cross-functional teams.
• Eager to learn about the real estate and housing industry — deep prior experience is not required, but genuine curiosity is.

Nice to Have

• Hands-on experience with additional marketing automation platforms beyond HubSpot
• Familiarity with design tools such as Canva or Adobe Express for creating marketing assets.
• Experience with tools such as Later (social scheduling), Riverside (podcast/video), or Screen Studio (screen recording).
• Exposure to B2B SaaS marketing, subscription products, or product-led growth models.
• Familiarity with the real estate or housing industry.
• Experience supporting webinar, podcast, or video content production and promotion.

What We Offer

• Competitive salary and benefits package.
• Fully remote or hybrid role with flexibility, plus occasional travel to our Dallas, TX office and HousingWire events.
• The opportunity to own and shape marketing operations for a growing subscription product with real investment behind it.
• A collaborative, data-driven culture with a bias for execution and clear paths for career advancement.
• Access to cutting-edge marketing tools, AI systems, and a team that values experimentation and continuous improvement.