Digital PPC/SEM Specialist
ehr· Marketing (EM)
About this role
Digital PPC/SEM Specialist – Global Wave Group
Location: Albany, Auckland (Office based)
Reports to: Global Marketing Manager
Role Purpose
The PPC/SEM Specialist will be responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, and other digital channels. The primary focus of this role is to generate high-quality leads and drive measurable conversions that support the company’s revenue and growth objectives.
Key Responsibilities
- Plan and manage paid media campaigns across Google, Meta, and other relevant platforms, with a focus on lead generation and conversions.
- Conduct keyword research, audience targeting, and bidding strategies to maximize campaign performance and ROI.
- Create and optimize ad copies, creatives, and landing pages in collaboration with the design and content teams.
- Monitor daily campaign performance, including impressions, clicks, cost, and conversions, and make timely adjustments.
- Set up and maintain conversion tracking tools (e.g., Google Analytics, Meta Pixel) to ensure accurate data.
- Run A/B tests on ads, audiences, and landing pages to continuously improve lead quality and conversion rates.
- Prepare regular performance reports and insights, highlighting key results, learnings, and improvement actions.
- Work closely with the sales team to align lead quality, follow-up processes, and feedback for improvement.
Essential Requirements
- Bachelor’s degree in Marketing, Advertising, E-commerce, Business, or a related field.
- 1+ years of hands-on experience managing PPC/SEM campaigns (e.g., Google Ads, Meta Ads).
- Solid understanding of performance marketing, lead generation, and conversion optimization.
- Experience with analytics and tracking tools such as Google Analytics, Tag Manager, and ad platform dashboards.
- Strong numerical and analytical skills, able to interpret data, and make clear optimization decisions.
- Basic knowledge of landing page best practices; experience with A/B testing is a plus.
- Good communication skills and the ability to work cross-functionally with marketing, sales, and product teams.
Frequently Asked Questions
Is the salary disclosed for the Digital PPC/SEM Specialist position at ehr?
The salary for this Digital PPC/SEM Specialist role at ehr is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Digital PPC/SEM Specialist position at ehr located?
This Digital PPC/SEM Specialist role at ehr is based in Auckland, Auckland, New Zealand. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Digital PPC/SEM Specialist role at ehr full-time or part-time?
This is listed as a Full Time position. It is posted as a Digital PPC/SEM Specialist role in the Marketing (EM) department at ehr.
Which team or department does the Digital PPC/SEM Specialist at ehr belong to?
This Digital PPC/SEM Specialist position is part of the Marketing (EM) department at ehr. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital PPC/SEM Specialist position at ehr?
Click the "Apply Now" button on this page. You will be redirected to ehr's official application portal hosted on bamboohr where you can submit your application directly.
When was the Digital PPC/SEM Specialist job at ehr posted?
This Digital PPC/SEM Specialist position at ehr was posted on Mar 31, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital PPC/SEM Specialist
ehr
You'll be redirected to ehr's official application page on bamboohr.