Email & Lifecycle Marketer
ehr· Marketing (EM)
About this role
Email & Lifecycle Marketer – Global Wave Group
Location: Albany, Auckland (Office based)
Reports to: Global Marketing Manager
Role Purpose
The Email & Lifecycle Marketer will be responsible for using email to acquire, engage, retain, and reactivate clients, driving measurable revenue and client lifetime value. This role plans and executes end-to-end email and marketing automation campaigns, including strategy, content, segmentation, testing, and performance analysis.
Key Responsibilities
- Plan and execute email campaigns to acquire, engage, and reactivate clients across the customer life cycle.
- Build and manage automated lifecycle journeys (e.g., welcome, onboarding, nurture, reactivation, win-back).
- Segment client lists based on behavior, demographics, value, and lifecycle stage to deliver relevant messaging.
- Write, edit, and structure email content (e.g., subject lines, body copy, CTAs) aligned with brand tone and campaign goals.
- Coordinate with design, product and operations teams to ensure emails are visually appealing and accurate.
- Set up, test, and launch campaigns on the email platform, including QA for links, tracking, and rendering.
- Monitor and analyze performance metrics (e.g., deliverability, opens, clicks, conversions, unsubscribes) and report insights.
- Run simple A/B tests (e.g., subject lines, send times, content variants) and apply learnings to improve future campaigns.
- Maintain clean and compliant email lists, following relevant data privacy and anti-spam regulations.
Essential Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 2+ years of hands-on experience in email or lifecycle/CRM marketing.
- Practical experience with at least one major email service provider or marketing automation platform.
- Strong ability to interpret basic performance data and turn insights into concrete actions.
- Good copywriting skills in English (and Chinese is a strong plus) with attention to clarity and persuasion.
- Familiarity with customer segmentation, basic A/B testing, and best practices for email deliverability.
- Detail-oriented, organized, and able to manage multiple campaigns simultaneously.
Desirable
The ideal candidate combines strong marketing thinking with hands-on execution in email service platforms and CRM tools.
Frequently Asked Questions
Is the salary disclosed for the Email & Lifecycle Marketer position at ehr?
The salary for this Email & Lifecycle Marketer role at ehr is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Email & Lifecycle Marketer position at ehr located?
This Email & Lifecycle Marketer role at ehr is based in Auckland, Auckland, New Zealand. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Email & Lifecycle Marketer role at ehr full-time or part-time?
This is listed as a Full Time position. It is posted as a Email & Lifecycle Marketer role in the Marketing (EM) department at ehr.
Which team or department does the Email & Lifecycle Marketer at ehr belong to?
This Email & Lifecycle Marketer position is part of the Marketing (EM) department at ehr. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Email & Lifecycle Marketer position at ehr?
Click the "Apply Now" button on this page. You will be redirected to ehr's official application portal hosted on bamboohr where you can submit your application directly.
When was the Email & Lifecycle Marketer job at ehr posted?
This Email & Lifecycle Marketer position at ehr was posted on Mar 31, 2026. Apply as soon as possible — early applications are often reviewed first.
Email & Lifecycle Marketer
ehr
You'll be redirected to ehr's official application page on bamboohr.