Marketing Lead Tunisia

Company Description

Glovo is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in around 65 countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

• Have an Important role in defining Glovo’s  local Marketing strategy, adapting the global playbook to local needs. 

• Apply your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand how our users interact with our consumer products, identify growth opportunities, and execute projects to drive growth and engagement

• Understand local media landscape and define the right mix of digital/non-digital investment to maximize user base growth within the agreed CAC (Cost of Acquisition) targets.

• Track the Market dynamics and competitor activities.

• Lead local Marketing activations (offline and online) in coordination with Commercial/other involved teams

• Own the tracking and expenditure of the Marketing budget for the country. 

• Track and monitor key Growth metrics providing the appropriate visibility to stakeholders. 

• Lead the ideation and execution of product changes that drive growth, partnering with Partner Operations, Operations, Finance, Content and Sales.

• Establish shared vision across the company for growth product optimizations by building consensus on priorities leading to major product improvements.

• Communicate and simplify concepts to the audience's needs

Qualifications

• Bachelor's degree in Business, Math, Engineering, Stats or Quantitative field

• 3-4 years of experience in a leading FMCG company or in the E-commerce sector performing in a role of similar or larger responsibilities. 

• Proven track record of delivering business growth, experience defining investment strategy and executing integrated marketing campaigns across digital and non-digital channels

• Strong analytical skills. You are comfortable dealing with high growth and complex business challenges. SQL knowledge is a plus 

• Strong business acumen and passion for end-to-end project management (from ideation and analysis into implementation).

• Stakeholder management: capacity to influence decision-making, resolve conflicts, and ensure project success while balancing stakeholder priorities

• Hands-on attitude: You’ll have to roll up your sleeves!

• Proficiency in English 

• Ninja expertise with Excel / Google Sheets (is a must)

• Strong consumer understanding skills

Additional Information