Growth Marketer

About Growcer

Your Community. Your Food. Your Future.

Growcer builds the infrastructure for food sovereignty. We provide communities, Indigenous nations, schools, hospitals, and institutions across North America with the tools, training, and support to grow food locally — 365 days a year. We don’t just sell container farms; we help communities go from dependence to self-reliance, one harvest at a time.

With our acquisition of Freight Farms, we’re now the largest container farming company in the world — and we’re scaling fast.

We’re a small, resourceful team that moves quickly and owns our work. Marketing here isn’t a cost centre tucked behind the sales team — it’s the engine that fills the pipeline and tells the story of food security, climate resilience, and community sovereignty. If you want your work to be visible, your impact to be direct, and your mission to be one you’d be proud to explain at a dinner party, you’ll feel right at home.

The Role

We're hiring a Growth Marketer to own our inbound engine end-to-end: HubSpot, outbound campaigns, lifecycle nurture, copywriting, reporting, and the landing pages that close the loop. You'll be the person who turns our pipeline into a system — clean data, smart segmentation, AI-leveraged outbound, and email that actually converts – and who builds the frameworks and repeatable workflows that let a small team move fast without cutting corners

This is a hands-on, builder role. You won't be handed a playbook. If you've quietly been the person on past teams who fixed everyone's HubSpot, wrote the cold email that actually got replies, and built the landing page before anyone had to ask — read on.

What You'll Own

Email Marketing & Lifecycle

• Plan, build, send, and optimize all email marketing campaigns — newsletters, nurture sequences, product announcements, event invites, fundraising appeals
• Own segmentation and personalization strategy across our audiences (prospects, customers, partners, donors)
• Own the campaign calendar and manage send cadence across all active campaigns and sequences
• Run A/B tests on subject lines, copy, CTAs, and send times — and act on the results
• Own campaign attribution end to end: connect every email, sequence, and campaign touchpoint to downstream revenue activity
  
  

Outbound Outreach (AI-Powered)

• Design and execute outbound email campaigns targeting our ICP markets
• Build AI-augmented workflows for prospect research, list enrichment, and message personalization at scale
• Manage sending infrastructure: domain warm-up, deliverability, SPF/DKIM/DMARC, inbox rotation
• Continuously iterate on copy, sequences, and targeting to drive reply rates and booked meetings
  
  

CRM Administration (HubSpot)

• Serve as day-to-day administrator of our HubSpot instance across Marketing & Sales
• Maintain data hygiene: deduping, enrichment, lifecycle stages, lead scoring, list segmentation
• Build and optimize workflows, properties, deal pipelines, and dashboards
• Manage integrations between HubSpot and the rest of our stack (Slack, Gmail, Clay, and others)
• Train internal users and act as the first line of support for CRM questions
  

As Needed for Occasional Campaigns

Copywriting

• Write email copy that sounds like us — direct, warm, mission-aligned, free of marketing jargon
• Adapt voice for different audiences: a school nutrition director and a Tribal economic development officer don't read the same email
• Support the wider team with copy for landing pages, ads, and one-pagers as needed
  
  

Landing Pages & Web

• Design, build, and maintain campaign landing pages, lead magnets, webinar registration flows, and forms (HubSpot CMS, Zoom, Webflow, or similar)
• Keep our website current: new pages, updates, SEO basics, conversion optimization
• Make sure every email and outbound campaign has a landing page that does its job
  
  

Reporting

• Build dashboards that tell the truth about what's working — open rates, click rates, reply rates, MQLs, SQLs, attribution
• Report weekly on email and outbound performance and surface insights, not just numbers
• Help the team make decisions with data

What You Bring

Must-haves

• 2+ years in email marketing, CRM administration, or marketing operations
• Proven, hands-on CRM experience (Marketing Hub + Sales Hub) — Hubspot is a plus
• Demonstrated experience running outbound email campaigns leveraging AI tools (Clay, Apollo, Smartlead, Instantly, Lemlist, or equivalents) — please share examples
• Strong copywriter: can write a 90-word email that gets a reply
• Comfortable building landing pages and forms (HubSpot CMS, Webflow, Unbounce, or similar)
• Analytical: you read dashboards as a first instinct, not a chore
• Self-directed and execution-focused — this is a build-it role, not a manage-it role
• Familiarity with AI tooling beyond outbound — Claude, ChatGPT, n8n, Make, Zapier

Nice-to-haves

• Bilingual (English/French)
• Experience marketing to schools, municipalities, Indigenous/Tribal organizations, or impact-driven buyers
• B2B sales cycle familiarity (mid-ticket, considered purchase, multiple stakeholders)
• Basic HTML/CSS for email and landing page customization
• Experience with nonprofit fundraising or donor-side email

 What Success Looks Like in Year One

• Our CRM instance is clean, well-documented, and the team actually uses it
• Outbound is running as a repeatable system producing qualified meetings every month
• Email marketing has a clear cadence, measurable performance, and a growing engaged list
• Landing pages and forms are converting and we know exactly how well
• Reporting is something the team looks forward to, not avoids
  
  

Why Join Us

• Real ownership of a function from day one
• Mission that matters — food security, climate resilience, and community sovereignty
• Small team where your work is visible and your impact is direct
• Growing US market expansion to help shape the future growth stage of the business
•  Salary: $65k-$75k with benefits

Please note, AI may be used to support the screening, assessment, or selection of applicants. 

Accommodation:

Growcer is dedicated to building a diverse and inclusive workplace. If you feel you need accommodation(s) because of illness, disability, or other special needs at any time during the recruitment process, please contact careers@thegrowcer.ca.