Go To Market (GTM) Product Manager _ETAS

boschgroup
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📍 Shanghai📍 Shanghai, , China📍 cnFull time

About this role

Company Description

We are seeking an experienced Embedded Middleware Expert to join our team. The ideal candidate will have a strong background in C/C++ programming and expertise in developing communication frameworks for intelligent driving and cockpit products. You will play a key role in designing, implementing, and optimizing middleware solutions that enable seamless interaction between software and hardware components.

Job Description

‌Job Summary:‌

We seek a seasoned GTM Product Manager with deep expertise in ‌automotive software architectures (EEA), embedded systems, or semiconductor technologies‌ to drive automotive software product commercialization. You will decode market dynamics, align product roadmaps with technical trends, and position our solutions against competitors to capture market share in the automotive software domain.

 

‌Key Responsibilities:‌

  1. ‌Market & Competitive Intelligence:‌
    1. Analyze ‌long/short-term demand trends‌ in automotive software (e.g.:  Toolchain/AUTOSAR/EEA/SOA/Middleware/Diagnosis/in-vehicle AI) and quantify addressable market size.
    2. Benchmark competitor products to identify gaps and USP opportunities.
  2. ‌Product Strategy Alignment:‌
    1. Define product value canvas based on market needs
    2. Define product entry strategy for different customer categories
    3. Define differentiated positioning for automotive software stacks
    4. Collaborate with engineering to design ‌technology roadmaps‌ based on market needs.
  3. ‌GTM Execution:‌
    1. Lead cross teams to develop plans for automotive software product commercialization
    2. Enable sales team for product promotion and acquisition

    Qualifications

     

      • 7+ years in ‌automotive software industry
      • Proven track record in analyzing ‌automotive tech trends‌
      • Fluency in technical concepts: AUTOSAR, QNX, ROS, ASIL-D, etc.
      • Experience with Tier 1/OEM collaboration models.

    Additional Information

    Frequently Asked Questions

    Is the salary disclosed for the Go To Market (GTM) Product Manager _ETAS position at boschgroup?
    The salary for this Go To Market (GTM) Product Manager _ETAS role at boschgroup is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
    Where is the Go To Market (GTM) Product Manager _ETAS position at boschgroup located?
    This Go To Market (GTM) Product Manager _ETAS role at boschgroup is based in Shanghai, Shanghai, , China, cn. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
    Is the Go To Market (GTM) Product Manager _ETAS role at boschgroup full-time or part-time?
    This is listed as a Full time position. It is posted as a Go To Market (GTM) Product Manager _ETAS role at boschgroup.
    How do I apply for the Go To Market (GTM) Product Manager _ETAS position at boschgroup?
    Click the "Apply Now" button on this page. You will be redirected to boschgroup's official application portal hosted on smartrecruiters where you can submit your application directly.
    When was the Go To Market (GTM) Product Manager _ETAS job at boschgroup posted?
    This Go To Market (GTM) Product Manager _ETAS position at boschgroup was posted on Jul 30, 2025. Apply as soon as possible — early applications are often reviewed first.
    Go To Market (GTM) Product Manager _ETAS
    boschgroup
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