Creator Marketing Specialist

Company Description

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

The Creator Marketing Specialist role will help to increase brand awareness, product relevance and trust among Content Creators, Influencers & Opinion Leaders with a particular focus on the Active Lifestyle (Fitness) playground, as well as supporting in other playgrounds. Through relevant product & brand communication programs, they will identify the right product ambassadors in the Fitness industry, build authentic relationships with them, work on mutually beneficial outcomes and develop unique projects with the main goal of building everyday relevance and overall awareness of Red Bull to their audiences via their channels in an authentic and meaningful way.

Job Description

BUILD THE RIGHT RELATIONSHIPS & NETWORK

• Identify and develop relationships with Creators whose organic reach can add value to the business in the Active Lifestyle (Fitness) playground, to support us in building brand and product trust
• Take the time to understand each Creator’s interests, goals, and ambitions, building genuine connections and authentic relationships.
• Identify opportunities to develop meaningful projects and activities that work for both Red Bull and the Creators. Once a strong connection and relationship is established, explore how to integrate and activate each opinion leader in an authentic Red Bull way.
• Work with Product Expert to overcome product barriers and ensure Creators are true product ambassadors, while being confident to walk away where there is not a natural fit.

CREATOR MARKETING EXECUTION IN THE ACTIVE LIFESTYLE (FITNESS) PLAYGROUND

• Work cross functionally with stakeholders in Sports, Brand & Field Marketing to develop Creator Marketing initiatives across the calendar year, integrating into existing projects as well as developing new concepts in Active Lifestyle (Fitness).
• Collaborate with the Brand team on the right tools required to support the program overall and be responsible for production and delivery of these in line with brand guidelines.
• Ensure the program supports key business priorities, primarily growing organic earned reach in Active Lifestyle/Fitness while improving product understanding and trust.
• Help to widen the understanding of Red Bull products, their functions, usage and benefits through credible communication and tools.
• Proactively identify shareable ways to communicate product messages and support other business functions in doing the same.

GENERAL BUSINESS OPERATIONS

• Regularly monitor and report on the performance of Creator Marketing initiatives, ensuring key business objectives are being met.
• Share learnings and successes with stakeholders, with a focus on product trust and ROI.
• Contribute to project groups, driving strategic and creative thinking around product understanding and trust.
• Own budget tracking and support the development of clear commercial business cases.

Qualifications

• 3+ years’ experience working with influencers, creators, opinion leaders, or high-profile talent, ideally in FMCG, media, or a related industry.
• University degree in Marketing, PR or Communications preferred.
• Proven ability to work cross-functionally with marketing teams and internal stakeholders.
• Experience working with, negotiating, and evaluating agencies or external partners.
• Strong creative background with proven ability to bring ideas to life and put them into action.

Additional Information

You warrant that:

• You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
• You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
• All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.