International Trade Marketing Manager - QSR

Company Description

Are you excited about shaping marketing strategies that make Red Bull the #1 choice across LSR accounts worldwide?

From nightclubs, bars and festivals to quick service restaurants, canteens, and hotels, the On Premise sector is a distinctive and diverse environment where people gather to enjoy an ice-cold can of Red Bull.

Join our Global On Premise Trade Marketing Team as an International On Premise  Trade Marketing Manager for the LSR segment at our Global HQ in Salzburg, Austria!

Job Description

GLOBAL PARTNERSHIPS (TOP DOWN – BOTTOM UP APPROACH)

You’ll lead trade marketing strategies and activations for key global accounts while building strong relationships with marketing stakeholders across target accounts and their main international franchise groups. You’ll help shape new global partnership marketing frameworks and collaborate on strategic planning to align priorities. You’ll sell and negotiate impactful marketing programs that drive Red Bull’s awareness, distribution, and sales, while monitoring activations, optimizing performance, and closing potential gaps. Using Red Bull’s brand assets, you’ll unlock sustainable, mutually beneficial partnerships while protecting brand equity and ensuring brand standards across all activations. You’ll champion a win-vs-competition mindset and represent Red Bull at key industry conventions and summits, positioning the brand as the #1 exhibiting and experience partner.

DEVELOPMENT OF GLOBAL STRATEGIES AND TOOLS

You’ll lead the development of Red Bull’s product strategy within the LSR segment, leveraging new and existing initiatives to drive relevance and growth. You’ll manage and execute stakeholder engagement programs through staff initiatives, trade shows, conventions, and targeted industry hospitality. By combining On-Premise strategy with impactful marketing programs, you’ll drive large-scale segment activations that secure new business, increase demand, and expand execution across existing accounts.

MARKET SUPPORT

You’ll leverage your network to connect key customer stakeholders with their Red Bull counterparts at global, regional, and local levels. You’ll share best-in-class examples on how to win with global target accounts and outperform competitors, while highlighting key challenges and growth opportunities. Working closely with key markets, you’ll support the development of action plans and help adapt global tools to unlock local opportunities. You’ll also continuously challenge the status quo to drive stronger performance across markets.

Qualifications

+5 years of experience in Trade Marketing, with a proven track record working with global brands; experience in the QSR segment is a plus

University degree in Business Management, Marketing, Project Management, or the equivalent field experience

Excellent command of English, German preferred. Other languages advantageous, but not required

Strong customer-facing background with solid understanding of On Premise trade, sales processes, and negotiation with Global and Regional Key Accounts

Strategic and analytical mindset, able to interpret complex trends and develop innovative strategies while maintaining the commercial big picture

Excellent communication, stakeholder management, and presentation skills, with the ability to translate complex business topics across cultures

Highly organized and self-driven, with strong project management skills, a solution-oriented mindset, and a passion for building new business partnerships in fast-paced environments

Additional Information

Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is € 3.220 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary. 

As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.