Digital Content & Community Manager (Channel Manager)

Company Description

The Digital Manager position in the company helps the Media Network Manager in working with content creation and promotion, improving relationships between partners, as well as attracting opinion leaders.

Job Description

Content Programming & Community Management

• Run day-to-day programming of Red Bull’s Owned (redbull.kz) and Managed (TikTok, Instagram, YouTube, etc.) channels

• Manage community interactions across platforms to increase engagement, loyalty, and word of mouth

• Ensure the local voice of Red Bull resonates authentically, balancing global and local content

Social Media Growth & Engagement

• Develop and execute content calendars aligned with brand priorities and cultural moments

• Experiment with formats, trends, and platform-native features to drive growth

• Increase metrics such as reach, frequency, engagement, and time spent with content

Content Production

• Create platform-native content (short-form video, visuals, copywriting, and lightweight articles) when needed

• Collaborate with internal teams and freelancers to deliver high-quality, fast-turnaround content

• Support influencer-led and editorial partnerships with content toolkits and creative direction

Analytics & Performance Optimization

• Track and analyze performance across platforms using analytics tools (Google Analytics, YouTube Studio, social insights, etc.)

• Identify growth opportunities and optimize content strategies based on insights

• Deliver regular reports with actionable recommendations to improve reach and engagement

Partnerships & Third-Party Ecosystems

• Build partnerships with online media, social first publishers, creators, and communities relevant to Red Bull’s audience

• Drive Red Bull brand visibility through content integrations and collaborations in external ecosystems

Qualifications

• 5+ years of experience in social media, content programming, or digital community roles

• Proven success in growing online communities and platforms

• Strong hands-on experience running social media accounts

• Skilled in content creation and performance optimization

• Fluent in Kazakh, Russian, and English

• Bonus: experience in influencer partnerships or branded content collaborations

Additional Information

KEY ATTRIBUTES

• Strategic thinker with strong execution skills

• Data-driven but creative; understands trends and consumer behavior

• Excellent communicator and relationship builder
  Curious, adaptive, and passionate about Red Bull’s culture and values
   

FIRST-YEAR GOALS 

• Launch and optimize content and community management strategy across Owned & Managed channels

• Grow non-paid engagement by 15% across Red Bull Kazakhstan’s social platforms

• Establish 3–5 recurring partnerships with online communities or creators

• Deliver measurable increases in engagement and brand visibility across third-party ecosystems

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