General Merchandise Manager - Raging Bull Harley Davidson

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About this role

Company Description

Raging Bull Harley-Davidson® isn't just a workplace; it's a community built on passion, camaraderie, and a shared love for the open road. Working here means being part of a legacy, embracing the thrill of the iconic Harley-Davidson® brand, and connecting with fellow enthusiasts. Beyond a job, it's an opportunity to immerse yourself in a vibrant culture that celebrates individuality and a deep-rooted spirit of adventure.

At Raging Bull Harley-Davidson® , you're not just filling a position; you're joining a family that values dedication, innovation, and a genuine passion for motorcycles. With a commitment to excellence, a supportive team, and a commitment to delivering exceptional customer experiences, this is more than a workplace-it's an exhilarating journey where your talents and passions can thrive amidst the roar of the engines and the pulse of the Harley-Davidson® lifestyle.

Job Description

As a General Merchandise Manager, you will use your experience in retail and management to motivate your team of retail sales associates. You will create the vision to attractively display Harley-Davidson’s highly recognizable and sought after merchandise. You will use your merchandising expertise to lead a team and set-up/maintain a smooth running, efficient, and visually enticing retail environment to engage customers and drive merchandise sales.

This is a great opportunity to work in a fun environment surrounded by people who love this lifestyle and want to share their excitement about Harley-Davidson with colleagues and customers like. Join our team and ignite your career while enjoying the artistry and design that can only be Harley-Davidson!

Our General Merchandise Managers:

·         Use your individual management and leadership style to develop staff and grow department revenue

·         Forecast buying trends to maintain a balanced level of merchandise inventory

·         Develop and maintain department budget, sales and customer service objectives 

·         Create unique ideas to promote merchandise and drive traffic to the dealership, including other departments

·         Define and maintain the process for ordering , receiving and displaying merchandise

·         Develop and train general merchandise staff

·         Be a visible leader in the dealership to all departments and customers

Qualifications for the General Merchandising include:

  • 5+ years experience with retail sales and inventory management
  • Strong management skills with the ability to lead and motivate team members
  • Strong background with inventory management systems
  • High attention to detail and organization
  • Excellent interpersonal and communication skills
  • Passion for Harley-Davidson Brand
  • Knowledge about Harley-Davidson General Merchandise and products preferred but not required

Qualifications

Additional Information

Perks & Benefits:

  • Medical, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off, Increases with Tenure
  • Closed on Thanksgiving & Christmas
  • Employee Pricing on Vehicles, Parts & Service
  • Free & Discounted Gym Memberships
  • Travel Discounts on Hotels, Flights & Rentals
  • OEM Certification & Paid Manufacturer Training Opportunities
  • Career Growth within a Fortune 500 Company

All your information will be kept confidential according to EEO guidelines.

Frequently Asked Questions

Is the salary disclosed for the General Merchandise Manager - Raging Bull Harley Davidson position at sonicautomotive?
The salary for this General Merchandise Manager - Raging Bull Harley Davidson role at sonicautomotive is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the General Merchandise Manager - Raging Bull Harley Davidson position at sonicautomotive located?
This General Merchandise Manager - Raging Bull Harley Davidson role at sonicautomotive is based in Durham, Durham, NC, United States, NC, us. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the General Merchandise Manager - Raging Bull Harley Davidson role at sonicautomotive full-time or part-time?
This is listed as a Full time position. It is posted as a General Merchandise Manager - Raging Bull Harley Davidson role at sonicautomotive.
How do I apply for the General Merchandise Manager - Raging Bull Harley Davidson position at sonicautomotive?
Click the "Apply Now" button on this page. You will be redirected to sonicautomotive's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the General Merchandise Manager - Raging Bull Harley Davidson job at sonicautomotive posted?
This General Merchandise Manager - Raging Bull Harley Davidson position at sonicautomotive was posted on May 27, 2026. Apply as soon as possible — early applications are often reviewed first.
General Merchandise Manager - Raging Bull Harley Davidson
sonicautomotive
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