General Manager – San Diego Harley-Davidson
About this role
Company Description
San Diego Harley-Davidson® is known for its year-round perfect weather, diverse scenic routes, and large motorcycle community, which is optimal for our Harley-Riders and Motorcycle Enthusiasts! We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department.
Job Description
San Diego Harley-Davidson is hiring a General Manager to join our great team.
We are looking for someone who will:
- Oversee all dealership operational activities to ensure that they are performed efficiently
- Steer and manage the sales operation of new and pre-owned units
- Guide and develop your sales team by using your leadership skills and sales expertise
- Use your management skills to forecast and create sales, service, and parts objectives and goals
- Motivate your team to meet and exceed sales goals using open communication
- Develop your sales team by using your leadership skills to offer new and different sales techniques
- Communicate openly and consistently with your team and assess their needs
- Model superior customer service behavior and provide a world-class customer experience
Qualifications
- 3-5 years of experience within a motor vehicle or powersports dealership as General Manager or General Sales Manager
- Thorough knowledge of and experience with the sales of powersports
- Proven track record of success managing teams
- Excellent leadership and managerial skills
- Knowledge and desire to develop a sales and service team
- Exceptional face-to-face communication skills, focused on a high standard of customer service
- Organized with superior time management skills and attention to detail
Salary: $200,000+ / year (based on performance)
Additional Information
Perks & Benefits:
- Medical, Dental & Vision Insurance
- 401(k) with Company Match
- Paid Time Off, Increases with Tenure
- Closed on Thanksgiving & Christmas
- Employee Pricing on Vehicles, Parts & Service
- Free & Discounted Gym Memberships
- Travel Discounts on Hotels, Flights & Rentals
- OEM Certification & Paid Manufacturer Training Opportunities
- Career Growth within a Fortune 500 Company
All your information will be kept confidential according to EEO guidelines.
Frequently Asked Questions
Is the salary disclosed for the General Manager – San Diego Harley-Davidson position at sonicautomotive?
The salary for this General Manager – San Diego Harley-Davidson role at sonicautomotive is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the General Manager – San Diego Harley-Davidson position at sonicautomotive located?
This General Manager – San Diego Harley-Davidson role at sonicautomotive is based in CA, San Diego, San Diego, CA, United States, us. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the General Manager – San Diego Harley-Davidson role at sonicautomotive full-time or part-time?
This is listed as a Full time position. It is posted as a General Manager – San Diego Harley-Davidson role at sonicautomotive.
How do I apply for the General Manager – San Diego Harley-Davidson position at sonicautomotive?
Click the "Apply Now" button on this page. You will be redirected to sonicautomotive's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the General Manager – San Diego Harley-Davidson job at sonicautomotive posted?
This General Manager – San Diego Harley-Davidson position at sonicautomotive was posted on Apr 20, 2026. Apply as soon as possible — early applications are often reviewed first.
General Manager – San Diego Harley-Davidson
sonicautomotive
You'll be redirected to sonicautomotive's official application page on SmartRecruiters.