Head of Brand Activations
raisingcanes· Marketing
About this role
Company Description
At Raising Cane’s Chicken Fingers®, we serve only the most craveable chicken finger meals – it’s our One Love! Known for our great Crew and cool Culture, we follow a Work Hard. Have Fun. philosophy. Raising Cane’s is the fastest-growing chicken concept around and is on track to be a Top 10 Restaurant Brand in the United States. Each Crewmember is important to our rapid growth and enduring success. Now is your chance to join the Team and Raise The Bar!Job Description
The Head of Brand Activations is responsible for ideating, negotiating, orchestrating, and leading all brand activations. This role drives a deep understanding of how brand activations contribute to sales and marketing goals, support company initiatives, and deliver premium, memorable experiences. The role also oversees talent and content strategy, ensuring activations are impactful, trend-aligned, and elevate brand presence.
Your Impact and Responsibilities:
- Define and manage the brand activation strategy to align with overall brand goals and objectives
- Lead activations from concept through execution, while developing and mentoring a high-performing team
- Identify, negotiate, and secure talent in alignment with leadership, ensuring brand fit and value
- Maximize talents to build brand awareness and deliver optimal cost per impression results
- Drive planning and real-time decision making to ensure seamless execution and content delivery
- Collaborate cross-functionally to share activation plans, results, and learning across departments
- Partner with agencies and internal teams to ensure activations stay on schedule and deliver higher ROI
- Provide on-site leadership for all high-profile activations and talent engagements
- Present compelling opportunities and activation plans to leadership with clear rationale and risk assessment
- Deliver trend forward, engaging content that enhances brand reach and consumer connection
- Continuously evolve brand activations through creative thinking and industry trend awareness
Travel Requirements:
- Up to 25 - 50%
Qualifications
- 10+ years’ experience in marketing, brand management, or related field
- Experience leading high-profile brand activations in a national or global consumer facing brand
- Strong experience engaging talent and negotiating large contracts with celebrities
- Bachelor’s degree in marketing, advertising, or related field required
- Knowledge of SAG requirements and other legal implications
- Self-driven, flexible, and highly energetic with strong written and verbal communication skills
- Detail-oriented, organized, and able to manage shifting priorities
- Thrive in a fast-paced environment and proactively engage in topical opportunities
Additional Information
All your information will be kept confidential according to EEO guidelines.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Frequently Asked Questions
Is the salary disclosed for the Head of Brand Activations position at raisingcanes?
The salary for this Head of Brand Activations role at raisingcanes is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Head of Brand Activations position at raisingcanes located?
This Head of Brand Activations role at raisingcanes is based in Plano, Plano, TX, United States, TX, us. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Head of Brand Activations role at raisingcanes full-time or part-time?
This is listed as a Full time position. It is posted as a Head of Brand Activations role in the Marketing department at raisingcanes.
Which team or department does the Head of Brand Activations at raisingcanes belong to?
This Head of Brand Activations position is part of the Marketing department at raisingcanes. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Head of Brand Activations position at raisingcanes?
Click the "Apply Now" button on this page. You will be redirected to raisingcanes's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the Head of Brand Activations job at raisingcanes posted?
This Head of Brand Activations position at raisingcanes was posted on Oct 9, 2025. Apply as soon as possible — early applications are often reviewed first.
Head of Brand Activations
raisingcanes
You'll be redirected to raisingcanes's official application page on SmartRecruiters.