Regional Sales Manager

Company Description

Lesaffre Egypt for yeast industries is an Egyptian joint stock company for producing baking yeasts and yeasts extract. We are 100% owned by the holding company and part of Middle East & Africa baking region.

Lesaffre Egypt was established according to the Investment Guarantees and Incentives Law No. 8 of 1997, and registered in the Commercial Registry Office of Cairo Investment authority under No. 65570 on April, 14, 2013.

Our main operational purpose is to establish, manufacture, and package yeasts, yeast derivatives, and yeasts extracts. These many forms and types are then used within food products, animal feed, bread-making and bread improvers, flavorings, colors, and enzymes.

In October 2014, Lesaffre Egypt for yeasts industry (S.A.E) began effectively managing the acquired company.

Lesaffre Egypt’s main office is located in the Giza Governorate of Sheikh Zayed City while the factory is placed in the Nubaryia Industrial Area of El Beheira Governorate. We also have a Baking Center and Logistics Warehouse in 6th of October City. Currently, We employ more than 200 individual

Job Description

• Maintaining and enlarging market share in designated markets. 
• Identify innovative ideas with customers and lead the development with marketing and baking center to valorize these ideas. 
• Following and implementing the strategies of the company.
• Managing sales team of Supervisors.
• Communicates with customers in his designated area to gather their sales orders and sends all info to sales back office to issue related sales orders and invoices
• Executing credit policy via following the collections from distributors and be sure that it matches with credit policy.
• Visits clients for following up on sales and the proper storage for product , also visits sub distributors  in order to solve any problems that might appear between the main distributor and sub distributor
• Visits costumers or bakeries in his designated area to check the availability of product and if there is any shortage due to distribution
• Understanding the market capacity and the need of our products inside the local market.
• Solving product returns problem with customers and analyses the reasons behind the returns.
• Following up on complaints submitted from the customer and assign it to the concerned department
• Checking sales volume per customer and monitoring customer performance based on their sales orders and closely monitor any change in customer performance after any price increase (customers withdrawal growth VS YAGO)
• Collecting data regarding the competitors and the position of lesaffre product vs. competitors
• Initiates New sales leads for products to increase customer database
• Following up on customers deposits and handles any problems to ensure smooth business operations
• Weekly reporting includes , sales reports (field visit report per area), weekly action plan, complaint reports
• Insuring distributors selling price based on company’s policy.
• Managing sales-out of each distributor inside his territory.
• Splitting available products between distributors based on sales contribution.
• Collecting checks according to credit limits of distributor.
• Communicating / cascading company’s trade policies, trade announcements and targets.
• Arranging technical support and demonstrations for bakeries with baking support team.

Qualifications

• Education: Bachelor of Commerce or equivalent.

• Experience: 7–12 years in FMCG and distributor management.

• Sales Leadership: Proven ability to manage and develop sales teams.

• Market Knowledge: Strong understanding of FMCG distribution channels, local market dynamics, and competitor analysis.

• Business Skills: Proficiency in sales forecasting, reporting, credit policy execution, and financial follow-up.

• Customer Management: Excellent communication, relationship-building, and conflict resolution skills.

Additional Information

Role within the organization

Reporting to: Commercial Director.

job Location:

Gize, Upper Egypt